p25 Air May 22 19/5/09 11:06 Page 25
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air news
Air Europa banks on
Stewart admitted one of the reasons for turning to
the trade was to get the brand known in the UK.
And he said although direct online sales will
grow, Air Europa “will always be a trade airline”.
trade for Madrid link
The net fares offered to agents will generally
be the same as those on Air Europa’s website,
but Stewart conceded direct web fares might
sometimes be lower in order to fill seats.
Air Europa is owned by the Globalia Corpora-
tion, which also owns Travelplan, Spain’s largest
Chris Gray.
operator. Stewart said it was targeting customers
AIR EUROPA is aiming to make 95% of its sales who prefer to book through an operator rather
for its new Gatwick route through the trade and than organise their own travel.
is offering agents 5% commission. He said Air Europa will be particularly attrac-
UK general manager Colin Stewart is banking tive to customers travelling to Latin America
on the trade to fill the 108 economy and 14 and the Caribbean by connecting to the airline’s
business-class seats on the Embraer 195 that long-haul network via its hub in Madrid.
has been flying a twice-daily Gatwick-Madrid Air Europa is already talking to UK operators,
service since March 28. including Tui, Exodus and Explore Worldwide,
The route was formally launched with a about them taking allocations for long-haul
party for 90 agents and operators, and Stewart package holidays for next summer.
said the trade will be overwhelmingly the The Gatwick-Madrid flights depart at 10.25 and
main distribution channel for Air Europa. 17.40, with one-way fares starting at £40.70.
The Spanish-owned airline has taken over Connection times at Madrid are less than two
the Gatwick slots from Air Comet, with whom it hours for all destinations apart from Buenos
previously code-shared on the route, and Aires.
The airline is planning a fam trip for agents
Colin Stewart: “We’ll always be a trade airline” to Buenos Aires in June.
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V7545
22.05.2009 25
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