p14 News May 22 20/5/09 16:24 Page 14
news
ttglive.com
Superbreak sells
Bourne hastens Bognor launch
£25 De Vere deals
Martin Ferguson.
SUPERBREAK has agreed a deal with De Vere BOURNE Leisure has brought were up 15% year-on-year.
Venues for a promotion starting next week. forward the opening of its With prospects for a sum-
The deal will give agents 10 days to sell UK new Bognor Regis hotel mer domestic tourism boom
hotel rooms that would normally cost around to make the most of the being widely discussed,
£80 for £25 per room per night. predicted summer boom for Thomas Cook boss Manny
From May 26 to June 4, the reduced prices will domestic operators. Fontenla-Novoa sounded a
be available at 25 De Vere Venues properties, for The Ocean Hotel, located more cautious note.
breaks between June 1 and September 12. in the Butlins holiday park in “We are seeing some
Superbreak sales director Ian Mounser hopes the seaside town, was origi- increase in demand for
people who do not think they can afford a break nally scheduled to open on August 31. domestic holidays, but not lots,” he said.
will see it as an opportunity to treat themselves. But the date has been brought forward two “We sell a lot of domestic – anything from
“We have not done an offer of this type before weeks to August 17, according to Bourne’s head Butlins to Haven, and if I was in domestic
so it will be interesting to see if it works. If it does of retail sales, Allan Lambert. tourism, I’d be talking it all up as well.
there may well be more like it,” he said. “It’s the peak of summer season and there is “But while there is some demand, there’s also
Mounser added the an opportunity that we have to seize,” he said. a lot of hype. The amount it’s up is tiny, and it
economic climate was Lambert said bookings for the new hotel had is worth remembering that in Cornwall last year
prompting hotels to already exceeded targets. it rained every single day in August.”
offer better deals to “The Ocean Hotel provides great earning
fill rooms. opportunities for agents, with premium rooms
Superbreak will that pay premium commissions, comparable to Whither the weather? With a scorching
send agents details of booking a Mediterranean holiday,” he said. summer predicted in the UK, the results of a
the offer and provide Lambert said bookings at Bourne’s Butlins Thomas Cook survey found Brits do not believe
promotional material Bognor Regis resort, which includes the weather forecasts. Full story on ttglive.com
on its trade website. Shoreline Hotel that opened three years ago,
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14 22.05.2009
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