p20 Cruise May 22 19/5/09 17:01 Page 20
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit ttglive.com/cruise
In brief
■ Costa Cruises welcomes UK agents aboard
Costa Cruises is inviting agents onboard two of its
ships during UK port visits next month. The new
flagship in the fleet, Costa Luminosa, will be in
Harwich on June 15, while Costa Marina will be
in Dover the day after. Places are limited, email
Costa Cruises at sales@uk.costa.it.
■ Cruise widget delivers offers to desktops
Royal Caribbean International and Celebrity
Cruises have launched widgets that will deliver
deals straight to agents’ computer desktops.
The StarGazer widgets deliver special offers and
promotions, as well as cruise and ship updates,
and news from the sister brands.
Group sales boost
■ Peter Deilmann signs deal with Advantage
Peter Deilmann River and Ocean Cruises has
agreed a distribution deal with Advantage Travel
Centres. Claire Hancer, the line’s UK head of
for Hurtigruten
sales, said: “The deal is our first consortium
agreement and will bring greater awareness of Beadle said in the last year the line had
Lee Hayhurst.
our product.” Peter Deilmann said sales through HURTIGRUTEN’S group bookings through brought colleagues over from the US, where
the trade had grown 20% since April 2007. the trade have trebled since the Norwegian group bookings are more common, to run work-
specialist started focusing on encouraging and shops and pass on advice. A new series of agent
ttglive.com
For the very latest cruise news,
helping agents sell to this market. workshops is planned to start next month.
visit ttglive.com/cruise
As the line released its new 2009-10 Hurtigruten gives one place away free in every
winter brochure last week, it said it had seen 10 booked in a group, allowing agents to either
“phenomenal support” from agents who are add this to their bottom line or use it as an
LCA membership
putting together their own groups. escorted place.
This year Hurtigruten will seek to build on that Beadle said the line would be looking to stress
trebles in a year
success by stressing its sustainable credentials how it was different from competitors that cruise
and adding to its the Norwegian coast,
THE LEADING Cruise Agents of the UK has themed cruises and
LAUNCHPAD.
highlighting the way
welcomed two new associate members and a onshore activities (see that 10 of the Norwe-
new affiliate member, taking the total number to Launchpad). Voyages in search of the gian-owned company’s
120, up from 41 a year ago. UK sales director Northern Lights and Winter ships operate a regular
The Yachts of Seabourn and Louis Cruise Lines Kathryn Beadle said Adventure 2009-April 2010 service up and down
have joined as associate members of the body total passenger num- Reindeer sledging in Risvika the east coast, deliver-
that represents specialist cruise agents. bers were up 30% be- has been added as an ing vital supplies to
Small-ship cruise provider eWaterways has tween October and excursion. Also new for this local communities who
joined as a member of LCA’s affiliate scheme, March but group book- year are an Arctic City Walk use it as a form of
which was launched in February. The port of Har- ings were up 300%. tour in Tromso and a countryside trip for star transport.
wich is set to become the next affiliate member. She said: “Previously gazing, and hopefully a view of the aurora “We are helping to
The group has also signed two new agent we had never really borealis, or northern lights. Themed cruises retain the culture of
members: Get Cruising and specialist German done that well on include astronomy trips, two photography northern Norway but
retailer Dertour. groups, one reason cruises and an opera cruise. Prices start in a controlled way,”
LCA chairman Clare Dudley said: “We are being that agents were at £495. Additional excursions cost extra, she said.
planning to add workshops to our meetings run reluctant to commit to including reindeer sledging at £120. “Hurtigruten is part
by key industry figures, giving members helpful a group, and we didn’t ■ 020 8846 2666 of a true sustainable
tips on how to get more out of their businesses.” encourage them.” tourism chain.”
20 22.05.2009
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