p9 news jan23 21/1/09 21:35 Page 9
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Agency opens in Sunderland
Three City Sun agents, with
manager Michelle
Robson-Macquarrie
A NEW agency in Sunderland College has joined and Hays Travel’s
Hays Travel’s Independence Group. John Hays
City Sun Travel is managed by Michelle Robson-
Macquarrie and is staffed by trainee agents
studying tourism courses at the college.
It doubles as a work-based learning centre for
travel and tourism students.
Separately, Contemporary Travel Solutions has
also joined the miniple. The fulfilment services
company is run by husband and wife team Garry
and Lindsey Winterburn.
Garry, previously of AU Logistics, Airtours,
Hayes & Jarvis and Manchester airport, said:
“People want to cut fixed costs and overheads; if
they outsource their reservations or sales calls to
us we will only charge them on a booking basis.”
Co-op to mix business with leisure?
Martin Ferguson.
advertising campaign starting in mid-February. change in image. He said consumers were at-
THE CO-OPERATIVE Travel Group has revealed Both The Co-operative Travel and Co-operative tracted to the brand during periods of financial
plans for closer co-operation between its Travel Management want to increase their brand downturn as it was seen as a “safe pair of hands”.
business and leisure travel arms this year in a bid profile amid the economic slowdown. But he also thinks it is time to be more “sexy”.
to boost sales. Company bosses believe it is an ideal time to “We have been one of the biggest UK
Managing director Mike Greenacre said: capitalise on consumer caution. brands for more than 200 years, but we’re not
“We haven’t yet addressed the link between Anthony Rissbrook, managing director of The considered particularly sexy,” he said.
corporate travellers and how and where they Co-operative Travel Management, said: “It is a “We want consumers to want to shop, and
book their holidays. brand that people trust. book, with us. We want our 5.5 million members
“If we have to create some kind of business “While we are most definitely not a budget and the general public to embrace the brand and
travellers’ holiday club, then so be it.” brand, customers know they get value for money not be embarrassed by it.”
The travel arm of The Co-operative is set and understand our green and ethical side.”
to benefit from a £10 million group-wide TV Greenacre believes the Co-op must undergo a ■ Co-op’s brand is key to its growth, p36
Lead-in times ‘getting shorter’
Global enhances
CO-OP homeworking division Future Travel has “Instant Cruise Holidays homeworkers are
Beyond magazine
reported a 40% rise in post-Christmas sales and happy as their phones are ringing and the
a 0.5 percentage point hike in margins. bookings are pouring in, and it’s great to see GLOBAL Travel Group members can now receive
Fay Thompson, general manager of Future’s prior-year sales and budgets being smashed day supplies of its Beyond magazine pre-printed with
Instant Cruise Holidays, said lead-in times were in, day out,” said Thompson. their own agency details ready for distribution to
shortening, with 57% of bookings for travel up to Travel Counsellors is also seeing shorter their clients.
April, but bookings by older clients were strong. lead-in times, meaning reduced year-on-year Members currently receive a supply of the
She also reported an increase in sales of booking levels, although it said overall customer group’s magazine each quarter, and can add
luxury cruises, particularly for Silversea Cruises, numbers were not down. their agency details via a company sticker or
with one booking alone valued at £21,159. Chairman David Speakman told an e-tid stamp, before distributing it to current and
Thompson said: “Customers see The Co-oper- briefing that new bookings were 4% down, an potential clients.
ative Travel brand as a name they can trust. improvement on 15% down pre-Christmas. Group commercial director Dave Clayton said:
“The lates market is strong, with 57% of sales Speakman predicted that cruise would do well “Beyond is a fantastic opportunity for the industry
coming from bookings up to the end of April, this year because it was partially all-inclusive. to support local independent travel agents.
although we’ve seen fewer families booking for “Within a year the magazine has already
summer; the feedback is that they will book ■ Do people cruise in a recession? p22 proved to be a fantastic channel to consumers.”
nearer the time. Luxury focus for Ace convention: p26 Beyond was launched in March 2008.
23.01.2009 09
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