SH5-10 jan23 16/1/09 18:02 Page 54
knowledge short-haul summer
ttglive.com
Switch-selling
How to sell them short
Some customers who traditionally book long-haul will be looking to
holiday closer to home this year to cut costs. Rob Gill suggests
options for switch-selling to short-haul summer destinations
Thomson
BEACH-LOVING FAMILY. Short-haul solution 2: Canary Islands The Italian island of Sardinia has plenty of
Usually spends: £5,000 for family of If Cape Verde represents a new exciting upmarket hotels for the well-heeled, most of
four on a two-week Caribbean holiday in a destination, then the Canaries are an old which also feature sumptuous spas.
four-star property favourite for families. Other advantages include some of the best
Islands such as Tenerife, Gran Canaria and white-sand beaches in the Mediterranean
Short-haul solution 1: Cape Verde islands Lanzarote are a safe bet for families not plus fine Italian cuisine and a flying time of
Thanks to increased flights from the UK, wanting to take a risk on their summer around two hours from the UK.
the Cape Verde islands off the west coast of destination. There is a huge range of accom- Sample price: Holiday Options offers seven
Africa (above) are in vogue for 2009. modation to suit most budgets as well as lots nights’ half-board at the Hotel Marinedda
This country of 10 islands has been of activities for children around the islands. in Sardinia from £815 per person.
compared with the Caribbean because of its Unfortunately, it will be more expensive ■
holidayoptions.co.uk
white beaches, tropical vegetation, volcanic in resort as the islands use the euro.
backdrops and warm year-round climate. Sample price: Cadogan Holidays offers 14 Short-haul solution 2: Greece
With a flying time of six hours, the islands nights at the Jardin Tropical resort on While Greece remains a mass-market sum-
just about qualify as a short-haul destination Tenerife from £4,251 for a family of four. mer destination, the country has built up
and are obviously much nearer than the ■
cadoganholidays.com an impressive portfolio of upmarket resorts.
Caribbean. With so many classy properties dotted
One downside is that the local currency is LUXURY-SEEKING COUPLE. around Greece, your upmarket clients can
linked to the euro, but families can avoid Usually spends: £2,000 each on seven choose from seriously swanky resorts on a
spending much in the destination by staying nights at a luxury resort in the Far East major island such as Crete, Mykonos and
at an all-inclusive resort. Rhodes, or something more rustic and
Sample price: Thomson is offering a Short-haul solution 1: Sardinia minimal on a smaller island.
14-night all-inclusive holiday staying at the Clients who don’t want to cut down on The strong euro is a disadvantage but
Riu Funana in Santa Maria from £3,684 for the luxury elements of their holiday could there are still lots of direct charter flights
a family of four. swap their usual long-haul destinations for to the islands and eating out remains
■
thomson.co.uk Europe and save money on their flights. Turn to 56
54 23.01.2009
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