p28 operators jan233 19/1/09 17:38 Page 28
Operators
Kay McLellan
020 7955 3867
kmclellan@ttglive.com
For the latest operator and supplier news, visit
ttglive.com/operators
Win on Australia Day
Inghams slides in
TRAVEL 2 is celebrating Australia
Day on January 26 by launching
five incentives for customers
for agents’ sales
to book a holiday Down Under. WIN
Travel 2’s Australia Day cam-
paign is offering free Australian
Kay McLellan.
visas, Qantas flight deals, free night INGHAMS’ new head of trade sales for the UK
offers, free APT Sightsee ’n’ Save passes on and Ireland has promised a renewed effort to
tours of 10 days or more, and the chance to work with the trade and build awareness of the
win one of 10 £250 Love2Shop vouchers. ski and lakes specialist’s products.
Agents can also get personalised postcards Carol Smallman said that, while the business
to send to customers to take advantage of the was currently split evenly between direct and
offers, and win one of five cases of Australian trade sales, she believed there was an “immense
wine exclusively with TTG. Enter online at opportunity” for growth in its trade business.
ttglive.com/competitions
“There is so much potential for us. Working
with the trade is a key part of our distribution
strategy. We’re investing in educationals as well
as other opportunities, including joint market-
ing chances that come our way,” she said.
Further initiatives would be announced in the
coming months, she added.
Smallman, who has returned to the travel
Destinology on up
industry after a four-year break and previously
worked for Virgin Flightstore and Travelstore, Inghams sees “strong growth” in late ski sales
ONLINE luxury long-haul specialist Destinology said she would focus on highlighting Inghams’
has reported a 40% increase in sales for 2008 range of product, including its 34,000 privately She said people were waiting until just a
and turnover up 50% to £24 million on 2007. owned villas and short-break programme. few weeks before departure to book to take
Chief executive Dominic Speakman said She added that despite the fall of the pound advantage of late deals, and were seeking the
December sales increased by 10% year-on-year. against the euro, Inghams had seen “strong value of half-board and catered accommodation.
He said Destinology would move into the growth” in late sales for skiing in Europe, and “We are very pleased with late sales. It’s not
European market this year, but expected the good snowfall in Canada had led to high levels of all doom and gloom. It is a difficult market, but
company’s biggest growth to be in its American bookings to resorts such as Banff in the Rockies. it’s not impossible,” she added.
office, which currently has four staff.
Speakman aims to have 30 staff in the US
within two years, turning over about £30 million.
Gold Medal expands sales team
Kenya in US boost
GOLD Medal is to almost double its sales team, Scotland and Northern Ireland, and Gold Medal’s
appointing a new national sales manager and re- national key accounts, including Hays Travel,
BARACK Obama’s election as US president cruiting three business development managers. CTTG, Advantage and Global Travel Group.
sparked an 8% jump in bookings to Kenya in The new positions will take the team from She will retain the key accounts, but the
December, according to Somak Holidays. five to eight people, headed by Tracy Hirsz, who Scotland and Northern Ireland brief will now be
Obama’s father came from the Kogelo area in has been promoted to national sales manager separated, with a dedicated business develop-
western Kenya, where many of his descendents reporting to head of trade relations Lee Marshall. ment manager for each. A further person is
still live, and the tours take in the area from The revamp of the sales team follows Gold being sought to take on the south-east region.
which Obama’s family hails. Medal’s launch of its largest-ever programme, Hirsz will oversee developing the on-the-road
Somak’s five “Obama’s roots” packages depart including separate brochures for Africa and the sales team’s individual territory performances.
throughout 2009, with prices starting from £265 Caribbean & Indian Ocean. Hirsz said: “January has been positive in sales
for a day trip to Kogelo. A full-board seven-night These will be followed shortly by brochures for and the release of the new brochures had a lot
tour, including flights, the Kakamega Forest and Australia and South Africa. to do with that. We seem to be one of the only
safari, starts from £2,025. Hirsz previously looked after agents in organisations that is investing in our people.”
28 23.01.2009
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