p40 jenny jan16 13/1/09 14:44 Page 40
knowledge
ttglive.com
Jenny Ley-Meek “Suggesting clients
try somewhere new when money is
tight is harder than offering them the
same holiday they enjoyed last year”
F
irstly, let me wish you all a Happy same band of people to do it all over again,
New Year. is proving successful. People are creatures
The start of 2009 has been a of habit and if they have had a great holiday
mixed bag so far. Not knowing they are likely to want to go back – or at
whether to reach for the box of tissues or least somewhere similar, but with the same
the sick bowl first, I have been one hotel chain and trusted operator.
of the unlucky ones struck down We have found that trying to
by the flu and vomiting bug. convince customers to try some-
But before the violins come where new when money is
out, it’s not all been bad tight is far more difficult
news. Despite the than offering them
gloomier than ever UK the same wonderful
economy, with the holiday they enjoyed
plummeting pound, last year. The trick is
falling house prices and to offer it at a slightly
record unemployment, we cheaper price this year.
are selling holidays! We’ve been focusing
After finishing off the on re-creating the popular
last of their festive bird, our dynamically packaged
bucket-and-spade brigade have holidays we sold the most of in
taken down their trimmings, packed 2008, and advertising them at £10
their baubles away and dusted off their or £20 less than last year, and it is
credit cards in a bid for some sun on their definitely working for us at the moment.
backs and to escape the “big freeze”. What the next few weeks and months
Not only are our forward sales up on last will bring, however, is anyone’s guess.
year, we are also experiencing a much But for now I am thrilled to say, in the
greater demand for late deals. Whether it’s words of Alexandra Burke, hallelujah –
a three-day break or two-week holiday our the phones are ringing!
clients are after, mainland Spain is proving
a popular and cheap choice as usual.
To drum up more business when cus-
tomers call, we are using the opportunity
to tell them about our summer deals –
suggesting they book early and have
something to look forward to on their
return.
Focusing on what we sold this time Jenny Ley-Meek works for homeworking
last year, and trying to entice the company Superior Travel
40 16.01.2009
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80