p28-29 ops jan16 13/1/09 16:04 Page 30
Operators
Kay McLellan
020 7955 3867
kmclellan@ttglive.com
For the latest operators and suppliers news, visit
ttglive.com/operators
Simpson woos its
In brief
■ Follow the British Lions on tour in South Africa
top-selling agents
Luxury sports operator ITC Classics is offering
rugby fans the chance to follow the British and
Irish Lions on their South African tour in June and
July 2009. Prices start at £6,595 for a 21-night
Kay McLellan.
commission for meeting individually agreed itinerary, including flights, rugby match tickets,
INDEPENDENT operator Simpson Travel has revenue targets, along with an increase in celebrity hosts and stays in game reserves. ITC
launched an initiative called Friends of Simpson’s commission from 10% to 12% for hotel and can also tailor-make versions of the tour.
to work more closely with its top-selling agents. villa-only bookings, and the chance for bonus 01244 355527
Since it was established in 2001, Simpson’s commission at selected times.
has sold mainly direct to customers. However, it Peter Williams, managing director of Simpson ■ Gambia Experience unveils ranges of hotels
has decided to build its relationship with the Travel, said: “Friends of Simpson’s sums up what The Gambia Experience has assembled a new,
trade to encourage greater business. we are as a product and the relationship we have largely exclusive, Luxury Collection of properties,
The partnership will give Friends of Simpson’s with our top agents. alongside new Excellent Quality and Great Value
agents the chance to earn higher commission, “We want to work more closely with independ- for Money hotel classifications. Deals include
first choice on fam trips, marketing support, ent agents, increasing our business. seven nights’ B&B in a luxury boutique lodge
priority brochure distribution and concessions “I know it works and I very much believe that from £849, including flights. Lead-in prices start
on their own Simpson holidays. working with a smaller number of agents in a at £299 for seven nights, including flights.
All 25 members of the partnership are more focused way is better for us.” 0845 330 2087
top-selling agents for the operator who were Established by Simply Travel founder Graham
ttglive.com
invited to join, but the initiative is open to Simpson, the operator carries 8,500 passengers For the very latest operators news,
others. a year to Greece, Morocco, Corsica, Majorca and
visit
ttglive.com/operators
Each agent will be able to earn up to 3% extra Italy, and claims a 30% repeat booking rate.
Transun gets in
Superbreak touts
Valentine’s Day
the Arctic Spirit
SUPERBREAK is predicting agents will make
more than 10,000 bookings over the next month
TRANSUN has launched a “soft adventure” just for Valentine’s Day.
Lapland programme called Arctic Spirit. Graham Balmforth, national sales manager,
Targeted at people who want to experience said agents should capitalise on the fact
true wilderness at a short-haul destination, the Valentine’s Day falls on a weekend this year, as
programme operates between January and March. it predicted a significant increase in demand for
It features three and four-night husky romantic trips.
expeditions, stays in an ice castle, trips on an To meet the predicted demand, Superbreak
ice breaker ship, stays in Tromso, Norway, and has secured allocations on February 14 for West
the chance to witness the Northern Lights. End shows Oliver!, Phantom of the Opera and
Transun is operating family holidays featuring We Will Rock You. Packages, including accommo-
snowmobile safaris and snowshoeing, for the dation and a theatre ticket, start at £93.75 per
February half-term with its own charters from person for Oliver!.
Gatwick, Manchester and Glasgow. Prices start Balmforth said: “Valentine’s is always big
from £699 per adult and £594 per child for three business and this year it falls on a Saturday so
nights’ full-board. the opportunities are greater than normal. I urge
Nico Kostich, commercial manager, said: agents to start promoting the shows.
“Lapland offers much more than Father “There is still a month to go and I expect
Christmas, and Arctic Spirit soft adventure agents to make a further 10,000 bookings for
breaks are ideal for people who like winter sports breaks over the Valentine’s weekend. It also gives
but don’t want to go skiing.” Transun offers husky expeditions in Lapland agents a great chance to trade customers up.”
28 16.01.2009
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