p7 jan9 7/1/09 21:47 Page 7
ttglive.com
news
LOYALTY SCHEME.
January sales
■ Thomson is doubling the number of 10 and
Airmiles: Recession is good for us
11-night holidays this summer to cater for people
trading down to shorter breaks. Destinations
Martin Ferguson.
points using the Tesco Club-
include Mexico, Cyprus, Greece and Italy. AIRMILES has reported a threefold card and the Airmiles Lloyds
Ten-night rates at its Sensatori resort in Crete increase in people signing up to TSB credit card.
starts at £719. the loyalty scheme since the start of Swaffield claims the com-
a £3.5 million television advertising pany is well placed to capi-
■ Flight Centre is offering a £100 voucher to campaign on Boxing Day. talise on a surge in consumer
any customer who is not 100% happy with their Managing director Andrew demand for free and value-
holiday. The Perfect Holiday Pledge means that Swaffield said the downturn in the for-money holidays during
if a holiday fails to meet or beat expectations, economy was playing into the firm’s the economic downturn.
they can redeem the voucher against a future hands as people looked to pay for Airmiles has started a £3.5m ad drive “There are more empty
holiday. trips with unused air miles. seats, rooms and cars avail-
“Recession is not good for anyone, but Air- able than usual and demand for redemption of
■ Scandinavian Airlines System is offering miles is one of a few companies rubbing its hands loyalty points has never been greater.”
savings of up to 36% on tickets to Stavanger, Oslo at the prospect of increased business,” he said. Airmiles’ core business is city breaks, with
and Bergen in Norway for bookings until January He claimed visits to the company’s website London, Paris and New York among its top
16. One-way fares are priced from £57 including were up 6.5%, while calls were up 11% between sellers. Swaffield also reported marked growth
taxes. The offer is for travel over March 1-June 15. January 1 and 5 on the same period last year. in cruise and premium travel.
The wholly owned subsidiary of British “Both these areas are strengthening, with lux-
■ Seasons in Style is offering agents a Airways sells package holidays, flights, hotels ury probably growing faster than anything else.
complimentary British Airways flight within and car rental to customers who earn loyalty People are using their air miles to upgrade.”
Europe for every five bookings they make. For
every 10 bookings in 2009, the branch gets a
worldwide BA flight or two European flights.
■ Trafalgar Tours is offering complimentary
private UK airport transfers for the first time
to all customers booking air-inclusive holidays.
If customers wish to make their own transfer
arrangements, Trafalgar will deduct £50 from
the cost of the holiday.
■ Emirates is offering flights to Australia from
£649 for bookings made up to February 27 for
travel between April 16 and July 10, 2009.
■ Travel 2 is cutting prices to destinations
including New York, Hong Kong, Bangkok and
Perth throughout January. Offers will be updated
weekly and include free room upgrades, free
nights, flight offers and tour savings. Flights to
Bangkok start from £449 per person and New
York from £269.
■
Jet2.com is giving all customers who use its
free online check-in at
jet2.com priority boarding
upon arrival at their UK departure airport,
allowing passengers to skip the queues at the
terminal.
■ Cox & Kings is giving agents the chance to win
a luxury 10-day holiday for two to South Africa.
Each agent who makes a confirmed booking
before March 31, 2009, will receive a £20 John
Lewis voucher. The agent with the highest-value
booking each week will receive a £250 voucher.
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