p14 TGB jan9 7/1/09 16:14 Page 14
news travel gives back campaign
ttglive.com
TTG’s Travel Gives Back campaign highlights how the industry benefits the countries
where it operates. Matt Parsons joined agents and operators who gave up their time
during a Backin’ Barbados fam trip to help schoolchildren in a remote parish
Back to school in Barbados
A GROUP of operators and agents has helped
refurbish a primary school in a remote parish of
Barbados during a fam trip organised by the
island’s tourist board.
They got to work to help Selah Primary School
in the St Lucy parish, which is the most distant
area from the Barbados capital.
Pupils welcomed the guests with singing,
dance routines and violin recitals.
The work was paid for by contributions totalling
£13,000 from the Barbados Tourism Authority
(BTA), BA Holidays, Kuoni, Virgin Holidays,
Thomas Cook, Q Holidays, Luxury Trips, Tropical
Places, Lowcost Travel Group and Almond Resorts.
tin Klipp
The school visit was part of the BTA’s annual Mar
“Backin’ Barbados” fam trip, which aims to Petra Roach (front right), BTA European marketing and sales vice-president, with pupils and operators at the Selah school in Barbados
highlight new aspects of tourism on the island.
Adrian Loveridge, a BTA director, said although with more charity projects in the area, while
Barbados had a good education system, some Virgin Holidays may include more visits to the
more remote schools needed extra funds. school as part of its “voluntourism” programme.
“It’s a bit like comparing Eton with, say, a During the fam, the group took part in a
college somewhere out in the suburbs of watersports day, gospel choir brunch and distillery
Birmingham. This school is far from the capital, tours, staying at the four-star Almond Casuarina.
Bridgetown, and is off the beaten track, so does
not get as much attention.”
a
r
s
ons
■ To see videos and pictures from the day,
The BTA plans to get holidaymakers involved go to
ttglive.com/travelgivesback/barbados Matt P
Flight Centre staff are ‘most charitable’
FLIGHT CENTRE, the agency chain, is due to win The 100 employees have chosen to support within Flight Centre, said the company was on
a government award after 14% of its 700 staff Unicef, Cancer Research UK and Macmillan, who course to receive a Gold Quality Mark Award
signed up for a workplace-giving scheme in just will now get up to £10 for every £6 donated by from the government because more than 10% of
two months. Flight Centre staff. staff had signed up for the scheme.
Employees are donating more than £10,000 a Geared for Giving said Flight Centre now had “The Flight Centre workforce has shown great
year through the Geared for Giving scheme, the highest uptake by employees in the travel enthusiasm for the scheme. Our higher-rate tax-
which allows employees to make tax-free industry. payers especially love the ease of donating
donations to the charities of their choice. Alisdair Meaney, from the Payroll UK team through payroll as it gives much more,” he said.
Travel Foundation gifts a web hit
and provided about 10% of Global Giving’s web
traffic between November 29 and January 5.
Rachel Smith, head of campaigns at Global
THE SUCCESS of a campaign by The Travel destinations such as Jamaica, Mexico, St Lucia Giving, said the charity now planned to work
Foundation and the Global Giving charity to and Sri Lanka was the most visited page with The Travel Foundation on another giving
sell Christmas presents that make a difference on Global Giving’s website during the promotion later in the year.
in travel destinations has prompted them to run Christmas period, when it was promoted on This may be run in May or June to entice
a similar promotion later this year. TTG’s
travelgivesback.co.uk website. people to buy presents that would help destina-
A web page listing travel projects in The page was viewed more than 6,000 times tions they plan to visit later in the summer.
14 09.01.2009
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