p24 luxury jan9 7/1/09 11:32 Page 24
ttgluxury
Adam Coulter
020 7921 8007
acoulter@ttgluxury.com
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In brief
■ Kids stay for free at Branson’s game reserve
Ulusaba, Sir Richard Branson’s private game
reserve in South Africa, is to offer free kids’
places until September 30. Up to two children
under 11 qualify when staying with parents, a
saving of about £150 per child per night.
virginlimitededition.com
■ St Barths makes debut in CV’s new brochure
CV Travel is to include the island of St Barths for
the first time. Its 2009 Caribbean programme
features two St Barths hotels: Eden Rock and
the Relais & Chateaux property, Hotel Le Toiny.
Also new to the brochure is the British Virgin
Islands.
cvtravel.co.uk
WELLBEING ON THE DEAD SEA: Kempinski has opened what it claims is the Middle
■ New five-star hotel on Broome’s Cable Beach East’s largest spa. The Anantara Spa at the Kempinski Hotel Ishtar Dead Sea in Jordan is
Broome in Western Australia is to get its first new 107,600 square feet in size and boasts 20 treatment rooms, 28 spa suites and outdoor
luxury hotel for 20 years, with the opening of the “therapy lounges” overlooking the sea. Rates at the Kempinski Hotel Ishtar Dead Sea
Pinctada Cable Beach this April. Designed in the start from £78 per person per night, including breakfast.
kempinski-deadsea.com
style of a traditional pearler’s home, the five-star
hotel will have 71 rooms, a day spa and personal
butler service.
pinctadacablebeach.com.au
Quality and value
■ Private jet tours defy credit crunch
Hayes & Jarvis has expanded its Exclusive
Collection luxury brochure for 2009, claiming
“the premium market will prove resilient to the
beat bling in 2009
credit crunch”. The operator plans to offer four
private jet tours, which cost from £21,829 for a
13-day World Highlights tour.
Adam Coulter.
The key trends Morgan-Grenville predicted
hayesandjarvis.com PREMIUM travel specialist Abercrombie & Kent will dominate this year are:
has predicted the decline of celebrity culture and ■ Transformational experiences: travellers will
■ Hatha in Africa: yoga on safari the advent of “blingmalism” as the credit crunch seek “authenticity” – interacting with local people
Robin Pope Safaris is to launch yoga retreats for starts to bite this year. – rather than just viewing them as servers.
the first time. Taking place over May 15-26, the A&K’s group chief marketing officer, George ■ Excellent service will be key in the luxury
Hatha yoga retreats will be held in two camps: Morgan-Grenville, said economic uncertainty and market – from agents, operators and suppliers:
Pumulani at Lake Malawi and Luangwa Safari a “new sobriety” would lead to the emergence “Arrogant or lazy service is out. Fulfil expecta-
House in South Luangwa national park in Zambia. of five key trends in luxury travel this tions, then find something that goes beyond.”
robinpopesafaris.net year: transformational experiences, service, ■ Creativity and craftsmanship is the 2009
creativity and craftsmanship, responsibility and equivalent of designing a bespoke holiday,
■ Relais & Chateaux upgrades online service philanthropy and value. but again one which goes beyond traditional
The Relais & Chateaux group’s plans for 2009 Morgan-Grenville said: “The travel industry is destinations or experiences.
include a revamped website and a new reserva- always in a state of metamorphosis, and it is ■ Responsibility and philanthropy will inform
tions system: the Sabre-owned SynXis system has about maintaining that cutting edge. clients’ decisions, and agents and operators
been adapted to suit the group’s average hotel “Fear, uncertainty and doubt are dominating must respond: “Responsibility needs to be inte-
size of 29 rooms, and the group says it is now people’s views. The next 10 years will bear little gral to corporate strategy and must cover all
easier for agents to use.
relaischateaux.com resemblance to the last 10 years.” matters ecological, moral, ethical, social, cul-
He said the word luxury had become too tural and charitable.”
ttglive.com
Have you registered to receive your copy ubiquitous and as a result the market would shift ■ People will look for value – not in a penny-
of ttgluxury? Go to
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towards meaningful experiences. pinching way, but for quality and substance.
24 09.01.2009
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