p40-41 front feat jan9 6/1/09 10:21 Page 41
ttglive.com
2009 forecast knowledge
ener in 2009?
year’s profitable markets. Olivia Hemmings reports
The small-business owner The luxury specialist
KAREN EASON, KRISTINA HULME,
manager, managing partner,
Sunshine Travel Travel by Design of
We are already seeing Alderley Edge
an increase in non-euro I wouldn’t describe the
destination enquiries for luxury sector as buoyant,
countries such as Bulgaria, but our clients aren’t
Turkey and Cyprus. spending any less. Usually they would
In 2009, Egypt and secure that sought-after hotel well in
Gambia will be major advance but now they are waiting longer
contenders against before they book. However, we warn them
the Canaries for winter that these places are attracting worldwide
sun. The cruise market customers who have not been hit to the
will also continue to same extent by the credit crunch, and
grow because it offers good value for they run the risk of losing out due to lack
money and easy access to multiple of availability.
destinations. France is coming back on the map as a
I prefer not to do discounts and rather popular destination for 2009 and we have
encourage sales with added value, such as had many enquiries for Sardinia. Those
free insurance included. We will push once-in-a-lifetime destinations such as
add-ons in 2009 as a source of revenue as New Zealand and Australia aren’t suffering
sometimes we can make more from those either.
than the holiday. There are fewer forward bookings for
Unfortunately, industry mergers will villa holidays and ski this year but again
mean customers have less choice this year. I think people are waiting for a deal.
On the flip side, customers are definitely There are, however, good deals to be
returning to agents after the events of the had at Whistler, and clients are starting
XL Leisure group but it could be short lived to realise that for the same price as a ski
when they discover they can book Atol- trip in some areas of Europe, they can go
protected packages online too. to the US.
.
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iStockphoto
09.01.2009 41
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