MIDDLE EAST DUBAI IN SUMMER DESTINATIONS
G
uaranteed sunshine is usually right at the top
of the ‘must-have’ list when choosing where to go for summer, but pick somewhere too balmy and Brits can start sounding a bit like Goldilocks – we like it hot, but not too hot. So the idea of heading to Dubai, where the mercury easily rises to the 40s in summer, can seem like a step too far. Yet with the rollout of its international campaign, Dubai Tourism has been trying to turn those negative perceptions around. A series of digital and radio campaigns and collaboration with a number of UK trade partners to offer attractive deals and packages are expected to see
Dubai become a popular summer choice once again, especially among families. “We have been incredibly
successful in positioning Dubai over the past two years as a very viable summer destination among British holidaymakers,” says Marc Bennett, senior vice-president international at Dubai Tourism. “And we are delighted with the support and enthusiasm from the trade. It’s worth noting that the second-largest visitation month of 2015 for UK visitors to Dubai was August, with nearly 100,000 Brits staying in Dubai hotels. “The reality is that
temperatures are on a par with those in previously popular north
In summer, we add lots of extras such as complimentary upgrades to half board and 50% off
African destinations and are also close to those enjoyed in southern Spain and Turkey at this time of year.”
So while the heat may still seem like a drawback, there are plenty of positives that might be enough to convince clients to give Dubai a try this summer.
w VALUE FOR MONEY This is the season when Dubai suddenly becomes affordable for those people who find it a touch too pricey the rest of the year. Alternatively, some will find themselves able to upgrade to a hotel that might otherwise have been outside their price range. “Dubai is extremely good
value at this time of year,” says Caribtours product executive Natalie Pisova. “We add lots of extras on to the trip such as complimentary upgrades to half-board and 50% off accommodation. Offers like this make it a feasible option for those for whom it might not be possible for otherwise.” Guests checking into
2 June 2016
travelweekly.co.uk 61
PICTURE: MADINAT JUMEIRAH
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80