OPERATOR NEWS YOU CAN USE
Grand UK: Buy our breaks as gifts
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Over-55s specialist Grand UK Holidays is urging agents to promote its brand to younger clients to capitalise on a trend for buying breaks as gifts for older relatives.
The operator made the plea as
it launched its winter 2016-17 brochure. It features a new Winter Gold Collection of five-day coach touring holidays on its luxury Grand UK Gold coaches, priced from £369. Sales director Harold Burke
reported more clients in their 30s and 40s were buying breaks for
older members of the family. “We have noticed a trend in
recent years for younger people to buy holidays from us as a present for their parents,” he said. “They often buy festive breaks,
or even holidays as a treat for later in the year.” Burke added that festive breaks
could help boost cashflow for agents in the quieter winter months, with average commission on a Christmas break for a couple in the region of £100 or more. The new brochure, which also
WINTERWARMER: Grand UK offers a new Winter Gold Collection
covers autumn 2016 and spring 2017 breaks, features 32 breaks over the Christmas period. It offers Turkey & Tinsel
holidays at 14 hotel locations,
Christmas market tours and Christmas and New Year holidays across the UK. The new Winter Gold Collection
tours include a four-star Dorset and Royal Marines in Concert tour; a four-star Northumbria & Cinderella itinerary, and a four-star Brighton and RAF in Concert tour. Other festive breaks in the
brochure include itineraries to the Thursford Christmas Spectacular in Norfolk and the Birmingham International Tattoo. Christmas market trips feature UK options, including the new locations of Leeds and Ludlow,
and a Rhine river cruise.
grandukholidays.com
12 May 2016
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