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reliably informing the entire direct commerce community Tryzens delivers new website for Joseph Joseph


International kitchenware retailer Joseph Joseph has partnered with Tryzens, for its new website, built on the Magento platform. Te revitalised website will


aid the retailer’s international growth plans, while also reflecting its evolving brand. Joseph Joseph turned to Tryzens to aid in support of a rapid internationalisation plan, a more flexible system that would enable site upgrades directly from the web team and a website that more accurately reflects the brand’s innovative design credentials.


Mike Warwick, Head of Online at Joseph Joseph, explained: “We needed a site that would become the font of all knowledge for our products and brand, that would develop in line with our ambitious growth plans and help us to achieve penetration into various global markets. On top of all of this, we needed a cost effective system that would give us a site that reflected our brand ethos and collaborating with Tryzens has enabled this. With the Magento platform, we can localise storefronts for different countries, bringing


the website in-line with our international ambitions. Tryzens’ in-house design team has worked closely with our own experts to develop a website that really captures the appeal of our brand. Our new site not only suits our expanding business goals, but is also much more in-line with our ongoing branding activities.” Founded in 2003 by twin


brothers Anthony and Richard, Joseph Joseph specialises in creating design-led products for the kitchen and home with a strong emphasis on form,


Worldstores takes Achica


Te future prospects for the Achica brand are strengthened following the takeover of the member-only flash sales retailer by Worldstores. A spokeperson has said that “Following


our internal review of the Worldstores brands since the purchase of Achica (in December) we have made the decision to consolidate Achica and Casafina into one,” adding “Due to the significant awareness built by Achica, the new combined offering will trade under the Achica brand with Casafina ceasing to operate as a flash sales brand.” Of the many reasons


Findel sells Kitbag to Fanatics


After a lengthy wrangle with Sports Direct, Findel has achieved a sale of its Kitbag business to American business Fanatics which operates as an online seller of licensed sports team merchandise. Te sale was agreed for


a consideration of £11.55 million and will enable Findel to focus on other


business interests which include Express Gifts and its educational supplies division. Acquiring Fanatics’ business head, Doug Mack views Kitbag as being entirely complementary to its offering, bringing as it does a number of high profile UK and European football club brand partnerships as well as


Issue Number 230 March/April 2016 ISSN 2049-8993  www.directcommercemagazine.com


strong UK and international customer base. Meanwhile Findel has decided not to go ahead with its plan to recruit a chief executive, saying that instead it will seek an executive chairman to replace David Sugden. Tis in turn has sparked rumour that Findel may now seek a buyer for its education division.


INSIDE Catalogue Futures 8-15


ECMOD Awards Entry Insider 25-27


Customer Recruitment 16-23 DCA Member Update 40


mooted for Achica ‘s poor performance, it had experienced problems when re-platforming its website which caused a substantial drop in sales. Balderton Capital, which backs both businesses, brokered the rescue in December. Worldstores management has been reluctant to share plans for the future but confirmed that Steve Robinson and other Achica staff members have transferred to Worldstores. “We are currently going through the process of consolidating the Achica and Casafina brands and will make further announcements in the coming weeks” they said.


functionality and quality. As one of the fastest growing companies in the worldwide homewares market, the brand has earned global recognition for its multi-award-winning designs.


DIRECT COMMERCE ASSOCIATION


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