12 CATALOGUE FUTURES
3. Make it work harder (but not too hard) Stationery Be organised in style Pink Ribbon pen
Our Pink Ribbon pen is a stylish pen from Lamy at a great price. It has a distinctive angular design and features our exclusive pink ribbon design. Black ink, medium nib.
REFILLS AVAILABLE FOR ALL PENS
Size (approx): 14.6cm MY040 £4.99
5
SHEETS IN EACH PACK
1 2 3 4
Pink Ribbon notebook
5 6 7 8
Our Pink Ribbon notebook has a soft touch cover and matching elastic closure. With 240 ivory ruled pages, the notebook is slightly narrower than A5. The notebook comes with a chunky pencil and integrated pen loop.
Tissue paper
Our cheerful and high-quality tissue paper is not only lovely to look at but is also perfect for adding folded sheets each measuring 50cm x 76cm.
Deluxe range
1 NY011 Songbirds 2 NY012 Silver Stars
3 4 5
MY014 Pink Sparkles £2.25 MY015 Cottage Garden £2.25 MY016 Lavender Sprigs£2.25
Vibrant range 6 MY011 Pink
7 MY012 Hot Pink 8 MY013 Orange
£2.25 £2.25
Features:
• Inside storage pocket • Ribbon marker • Pen loop with pencil included •
Size: 13cm x 21cm MY030 £12.95
Te ‘after’ product page has had the product density significantly increased. Tis creates new space in the catalogue – either for more products... or more messaging about the brand or website... or to request email addresses... or to fit into fewer pages to save money. Tere has been no reduction of effectiveness, quite the reverse,
£1.50 £1.50 £1.50
See all our gift ideas and more information at:
www.breastcancercare.org.uk/shop Rollerball pens Our Lamy rollerball comes in pink n pink
and orange and has a retractable nib. Black ink and medium nib. Presented in a stylish plastic case with Breast Cancer Care logo.
Size (approx): 13.5cm
MY021 Pink rollerballpen £7.95 MY022 Orange rollerball pen £7.95
0345 092 0821 |
www.breastcancercare.org.uk/shop 11
with improvements including: • More complementary products on the same page. • No significant decrease of image size. • No significant loss of information. • A hero product set identified. • Clarity about colour and price options. • Room for a specific direction to the website.
Product page. Before (left) too spread out: After (right) differentiated and engaging. Conclusions
As new channels and techniques come in, it makes sense to welcome them and integrate them into our marketing mix. We should test them and find out how and where they work best for us, and adjust our mix accordingly. (It’s usually unwise to believe that the latest idea is the answer to everything.) Catalogues should add what’s useful, without damaging their
coherence, visual hierarchy and effectiveness. Print is a long-established, flexible medium with an impressive track record. Specifically, good catalogues can be a brand
ambassador as well as a sales vehicle. Tey can communicate the essence and personality of a brand, give a welcome push and sales peak to online ordering, and become a welcome friend or colleague – all this because of their unique and tangible presence in the home or workplace. However, print should never rest on its laurels. It should see
how it can adapt in order to best work with the other channels to achieve the most successful and sustainable results, overall. We are all part of the same team.
DCA Catalogue Futures
www.direct-commerce-association.com
DIRECT COMMERCE ASSOCIATION
AWARD WINNING DESIGN & PHOTOGRAPHY
>> Specialising in catalogue & brochure design & photography for print and digital marketing.
creativemouse.co.uk
Direct Commerce |
www.directcommercemagazine.com
FEATURE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40