16
CUSTOMER RECRUITMENT UNDER THE SPOTLIGHT
Making Off the Page Advertising work
FOR YOU
By Ian Jones, Media & Planning Director, DJH Advertising
Off the Page advertising (OTP) has been getting the phone lines buzzing and coupons flying for cataloguers for a long time. Now add in the online checkouts ringing. But how can this be, surely press circulations have declined and everything and everyone is moving online.
Well a browse through the press circulation figures and a flick through the Saturday and Sunday press might tell you otherwise. You‘ll see circulations still in the hundreds of thousands if not millions, and you’ll see major players advertising week in week out in a raft of titles. So what can off the page advertising do
for you? How can you profit from it and how can you get started?
Put your brand in front of millions
Te national press and magazines allow you to put your brand and your product in front of millions week in week out. Yes press circulations have dropped but look at the table below, total DAILY press circulation is 6.8 million copies. Te Mail alone has a circulation of 1.5 million, the Telegraph has a circulation of 476,434 and its profile is 86% ABC1. In the popular press the Sun’s circulation is 1.8 million and the Mirror over 800,000. Each title has its main news section plus a range of supplements and special interest sections, like TV listings, fashion, reviews and gardening - perfect for response advertisers.
Direct Commerce |
www.directcommercemagazine.com
NATIONAL PRESS CIRCULATIONS Title Name
QUALITY Daily Telegraph Financial Times Guardian i
Independent Times
MID MARKET Daily Express Daily Mail
POPULAR Daily Mirror Daily Record Daily Star Sun
TOTAL Daily December 2015
FEATURE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40