Sponsored by 32 LIST, MEDIA & AFFINITY OPPORTUNITIES 


New advertising opportunity linked to school holidays A web service created to bring together term and holiday dates from across the UK has recently announced the launch of an innovative  local custom. Included in the ‘Best New Websites’ in Web User magazine, Termdates.co.uk is a simple solution to help parents, teachers and those people working in the travel, tourism and hospitality industry, and other  school in the UK. With visitors being primarily parents and from across the width and breadth of the UK, the website provides a unique advertising opportunity for local businesses to position their brand rights in front of the right people in their area. To ensure maximum exposure and return-on-investment for advertisers, TermDates are only allowing one header and one footer banner to appear on each page, meaning businesses  to worry about competing for views on a page. The site received over 650,000 unique visitors in January.


New names from GLTC Mokrynksi is offering 37,381 0-12 month buyers of children’s products from GLTC. Customers typically spend £100, are ABC1 and 90 per cent female. 9,848 13-24 month buyers are also available.


UKLPS offers over 60’s targeting opportunities To reach empty nesters with a high propensity to buy it is worth taking a look at inserts in the catalogue mailings and product despatches of complementary direct businesses. You will be reaching people who have already made one or more purchase and are more likely to buy again if the offers appeals to them. It is a very economic way to target and in product  may have registered with MPS to avoid being inundated with offers, yet still buy by mail from companies that they trust. UKLPS is offering inserts in CHUMS order despatches as well as the Easylife Catalogue and parcel despatches. The volumes are quite impressive and building a schedule to incorporate this type of opportunity can be very rewarding. Also on offer are inserts within the 65,000 parcels which Swan (household electricals) send to its direct customers who are younger at 45+ and tend to be home owners.


 


Business to consumer lists


Targeting the direct commerce sector? Then look no further


We specialise in List Management, List Planning & Buying and Customer Acquisition & Retention. We have a wide range of clients including Fashion, Gift, Bathrooms & Gardening to name a few!


We can plan your Direct Marketing strategy with an aim to drive customers online via offline activity. We can advise on all areas of Print, Postage, Data Strategy & Purchase with an aim to recruit new customers and maximise ROI. With over 40 different clients the company we keep speaks for itself!


This exclusive list to Go Direct is packed full of upmarket females who are highly responsive to Direct Mail


Affluent mail order buyers of stylish products for the home and garden


Average Order Value of £70 Typically aged 35+, with high disposable income Over 35,000 0-12mths buyers


Perfect list for up market fashion offers, mail order, wines and charities.


Contact Victoria Smith for more information on 0113 302 3060 victoria@godirectmarketing.co.uk www.godirectmarketing.co.uk


79 College Road Harrow HA1 1BD Tel: 020 8995 1919 Fax: 020 8742 7245


• Over 90,000 0-12 month mail order buyers of the finest replicas, cards, gifts and books from the leading museums and galleries in the UK


• Affluent consumers with a keen interest in fine art and history


• 85% Female aged predominately over 55 years


• Highly responsive to charity offers and non competing mail order


Contact Carole Collier on 020 8995 1919 ccollier@uni-marketing.com www.uni-marketing.com


Tel: 020 3397 9950 Fax: 020 3637 0997 www.accentdirect.co.uk lists@accentdirect.co.uk


Experts in List Broking, List Management and Circulation Planning, specialising within the Mail Order and Charity sectors.


Call today to discuss how we can plan your campaign, increase your active customers, and generate revenue from your existing database.


  


www.directcommercemagazine.com/news/dc-weekly 


 01271 866112


We’re here to help not hound…. Direct Commerce | www.directcommercemagazine.com Proud to offer exclusively from our Portfolio:


   


 


Contact Pamela Gardiner via +44 (0)20 3397 9950 lists@accentdirect.co.uk


www.accentdirect.co.uk


Consumer and b-to-b, postal, email, and SMS, “Expert media roster” provides the ideal place to showcase your list and insert programmes.


Call 01271 866112 or email sales@directcommerce.biz


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