31 Our signature look
It’s hard to describe our signature look as each of our styles are made to be distinctive and unique. Our ranges are colourful, interesting, flattering for all and the interesting details are always remarked upon.
Who the range targeted for
Joe Browns is an inclusive, non-elitist, lifestyle brand, spanning a broad range of age and income levels. It is for free thinking, spontaneous individuals who want their fashion choices to match their lust for life.
What we are offering for SS16
We’re really excited about next season’s collection. Te inspiration is ‘Live a colourful life’ which reflects both the vibrant tones within the designs, inspired by the rich Costa Rican rain forest, as well as the fun-loving brand ethos of living life to the full. In the womenswear there’s lots of bold, bright colours and vibrant designs with tropical bird and exotic floral prints. Tere’s also a more subtle theme running alongside it which is softer and more romantic with delicate detailing, lace appliques and vintage porcelain hues. Te men’s collection is
predominantly influenced by beats, bikes and boards – music, motorbikes and surfboards. Tere’s some great graphic tees, lots of acid washes and lived in denim for an outdoorsy look, as well as a more distinguished style of shirts and blazers with extra added detail giving a Joe Browns twist. Te challenges Joe Browns is
currently facing as a brand To continually keep ahead of the
game, staying fresh and relevant, but at the same time keeping our distinctive range that’s always remarked upon. Where we see the future of fashion
retail heading Tere’s no denying the landscape of
fashion retail is clearly developing and we need to evolve with it to make sure customers are getting what they want. People are increasingly looking for convenience, so having a multichannel strategy is key, with boutiques playing a crucial role in this. More and more people are also
looking for unique designs that express their individual style, so it’s vital we keep searching for relevancy and freshness. Our buyers are constantly travelling all over the world to help achieve this. Finally, there are no longer clearly
defined seasons anymore and people are expecting to see newness throughout the year. Tis means we have to work doubly as hard to make each season relevant.
Direct Commerce |
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