ECMOD DIRECT COMMERCE AWARDS
categories Choose the category(ies) that best fit your business and your niche
Best Multi-Channel Business or Brand by Turnover Band*
1. Annual sales of up to £5M a) B2B b) B2C
2. Annual sales of £5 million - £15 M a) B2B b) B2C
3. Annual sales of £15M - £30M a) B2B b) B2C
4. Annual sales of £30M - £50M a) B2B b) B2C
5. Annual sales over £50M a) B2B b) B2C
Open to any business or brand utilising 2 or more channels to sell products direct to businesses or consumers. Channels may include: print catalogue, transactional website, off the page advertising, reader offers, in-home agent based sales, email/ digital communications, mobile, online shopping malls, TV, affiliate programmes, wholesale distribution, retail and/or trade counter sales.
Judging Criteria An evaluation of entrants’ overall performance taking in the following key areas: Positioning and proposition; brand ethos; range; targeting; offers; creative execution; campaigns by channel; customer retention and CRM; recruitment, execution and results; new developments and launches during 2015* and how specific 2015* challenges were met.
*All information submitted and turnover should relate to calendar year 2015.
Best Brand or Business by Merchandise Speciality
Consumer 6. Children’s sector 7. Womenswear & Accessories 8. Menswear & Accessories 9. Home including Food & Wine 10. Gardening & Outdoors
11. Gifts, Gadgets, Hobbies, Home Entertainment
12. Luxury Brands 13. Charity Trading
Business 14. Office & Business Supplies 15. Industrial & Warehouse Supplies
16. Hotel, Catering, Facilities Management Equipment & Supplies
17. Education, Teaching & Training Products
18. Health, Medical, Scientific Supplies & Equipment
19. Electronic & Technology Products
20. Best Catalogue Creative & Production ** Our Judges are looking for a single catalogue which combines excellent photography, design, layout, paper quality, stand-out & presentation in the mail, to achieve perfect brand communication. Financial results are not required for this category.
21. Best Overall Website ** Our Judges are looking for the very best website from a user experience perspective – ease of search & navigation, clarity, quality product information, ease of ordering. Financial results are not required for this category.
22. Best Mobile Commerce Execution ** Our judges are looking for the perfect mobile shopping experience. Financial results are not required for this category.
23. Best International Performance
24. Best Exploitation of Technology a) sales up to £25 million** b) sales over £25 million ** Was 2015 the year that saw your business transform its performance via adoption of new technology? Examples could be: The re-platforming of your website. Implementation of a new multi-channel or e-procurement solution. Adoption of new web tools – searchandising, virtual changing room, room set design etc.. Our Judges want the objectives and the business case, along with the results being achieved.
25. Outstanding Customer Service Our Judges are looking for excellence in customer service – from policies and service standards to customer promise charter to CSR empowerment, backed up by customer feedback (whether from a recognised 3rd party solution or written correspondence/emails from customers themselves).
Categories marked ** are ideal for client/supplier entry collaboration – find out more about how supplier organisations can support their clients. It is a win-win opportunity!
B2B & B2C online – mobile – catalogue – retail Littlewoods
Naked Wines Gift Company
Components Direct
Direct London Liz Earle Loake Shoemakers
Marshalls Garden Catalogues Misco Mister Spex Mobile Fun Morleys Early Years New Pig Oxfam
RUCraft Seasalt This Works Russ Andrews Seton Wealth of Nations
Next Directory Nicola Jane Nisbets Personalised Presents Direct SafetyShop
Shop Direct Thompson & Morgan
SightSavers TM Lewin
White Company WigWam Kids
Peter Christian Sarah Raven
TTS Group Simon Jersey Urchin
Lyco Direct Macmillan Cancer Support Madeleine MandM Direct Mankind Muddy Puddles Mummy Can I Have Oliver Sweeney
notonthehighstreet.com OKA Direct Railbookers
Rapid Racking
Scent from the Islands Slingsby
SpaceKraft Vernon Geranium Nursery Rowlands
Science Museum StockSigns
Williams Medical Supplies Worldstores WWF RNLI Sales
Scotts & Co Sportpursuit
Victoria Plumb Wyko Direct
Original RS
Screwfix Tesco
Viva Wall YPO
Direct Commerce |
www.directcommercemagazine.com
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