Our sponsor, Perazzi,


accepted our challenge to activate their brand during our 2015 Shotgun National Championships. Perazzi pulled out all the stops and actually delivered their trade show display to Fort Carson. This was a big success for Perazzi and our competitors were treated to several free promotional items from Per- azzi. We are currently in dis- cussions with Perazzi to pro- vide additional activations and touch points within all USA Shooting facilities, in- cluding the 21 USA Shooting &HUWLÀHG 7UDLQLQJ &HQWHUV In 2015, we obtained sev-


eral new sponsorships and value in kind deals includ- ing: Podium Pellets, McKen- na Shooting Sports, Ameri- can Security, Benchmade Knives, Taurus Arms, Bond Arms, Dickinson Arms, Colt, Walther, Umarex, Sig Sauer and North American Arms.


This year was a year of learning, establishing new industry contacts and build- ing bridges to long-standing industry relations. It was also a year of changes in the marketing department. Tyler Anderson came to Marketing from Events and has been a very positive addition. An- derson’s knowledge of com- petitions has enabled him to PDNH VLJQLÀFDQW FRQWULEX- tions in a very short amount of time. We are preparing for the 2016 show season and will be very focused on fundraising in this Olympic year. We expect to announce a major new sponsorship agreement during the 2016 6KRW 6KRZ :H DUH FRQÀGHQW that our efforts from 2015 will produce positive results in 2016 and beyond.


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Year in Review 2015 |


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