Marketing and Fundraising
By Robert Weekes &KLHI 0DUNHWLQJ 2IÀ FHU
USAS Marketing and Resource Development Laying the Ground Work for 2016
It was a very busy year
for Marketing and Resource Development. We attended nine conservation organiza- tion and shooting industry shows, hosted three donor groups (about 50 individu- als) at the Olympic Train- ing Center and participated in four fundraising events. These activities provided us with the chance to promote
There were several high- lights during 2015. Here are a few: We met Wayne LaPierre at the Safari Club Interna- tional Show in Las Vegas. This introduction has led to substantial discussions with NRA in a quest to re- JDLQ WKHLU À QDQFLDO VXSSRUW Wayne and his wife, Susan, took time out of their ex-
top female athletes in the shooting sports. The event was very successful and has provided a lot of opportuni- WLHV WR VROLFLW À QDQFLDO VXS port for USAS in the future. We worked with the lead-
ership of the Shikar Safari Club International to cre- ate an opportunity for one of their members to be- come the “Honorary Team
Through a connection made at The Dallas Safari Club, we were able to suc- cessfully execute a very successful fundraiser in Washington D.C. in Octo- ber. We hosted a reception at the Metropolitan Club in D.C. and a clay shoot at the First Mine Run Club in Mary- land. Leave it to Olympians Vincent Hancock and Frank Thompson to set the course
record.Vinny and Frank both
Olympians Frank Thompson (fourth from left) and Vincent Hancock (sec- ond from right) entertain guests at the Washington, D.C. fundraiser.
scored mpressive 72 hits out of a possible 75 targets! The guests truly enjoyed the event and we have been in- vited back in the spring of 2016 to continue fundrais- ing with this group.
scored im i During the 2015 Shot
the USAS brand to the hunt- ing and shooting industries, provide athlete exposure to potential donors and raise funds to support our Na- tional Team members in the pursuit of their Olympic and Paralympic dreams. As you read this article, we are in preparation to begin the cycle again. Our show sea- son kicks off with the Dallas Safari Club on January 6, 2016.
tremely busy schedules to come visit the USA Shooting Center last spring. The visit resulted in the opportunity to host the NRA Women’s Leadership Forum during their annual meeting in Oc- tober. We treated this great JURXS RI
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GLHV WR VKRWJXQ ULÁ H DQG pistol shooting experiences at our facilities. In addition to this, we were invited to moderate a panel discus- sion featuring some of our
12 USA Shooting News | Year in Review 2015
Capitan” for the 2016 Olym- pic Games in Rio de Janeiro, Brazil. This opportunity was auctioned at their annual meeting and generated a record contribution. We are looking forward to hosting our Shikar guests in Rio. Shikar Safari Club continues to be one of USAS’s most VLJQLÀ FDQW À QDQFLDO VXSSRUW ers. We’re happy to report that the USAS Shikar grant has been approved through 2017.
Show we met with Doug Hamlin, Executive Director of Publications for the NRA. Hamlin generously offered to promote USA Shooting in the publications of the NRA. This has provided USAS with exposure that would be cost prohibitive for us to purchase. We have used the NRA platforms to promote the Kimber Team Match II pistol and the USAS Fan Club.
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