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FEATURE Security


Responding to supply chain integrity concerns


Covectra, a privately held, international serialisation, authentication, and track & trace


technology services provider, announces the launch of its holistic, integrated serialisation-based solution for protecting infant formula products from counterfeiting. This system was developed to meet the


increasing need for brand and supply chain integrity of infant formula, following recent illicit trading activity and supply chain leakage in markets such as China. It also enables track & trace and diversion detection of these products through the supply chain and into the hands of the consumer. The principle of the solution is the application of a serialised unique barcode (QR, 2D or 1D) to the bottom of the can and all levels of packaging (case and pallet) so that it can tracked through the supply chain. The serialisation system consists of the following components: • AuthentiTrack database (hosted in


Microsoft Azure Cloud) for generating and


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managing all serial numbers, including all events (e.g. scans) associated with barcodes. • Packaging line serialisation system that uses software architecture and Rockwell Automation technology to print and verify barcodes on each level of packaging. • Downstream supply chain traceability system, which can be used to track products throughout the distribution system, and to detect incidents of gray market diversion. Supply chain partners are able to re-aggregate reworked pallets that were damaged in shipment. • Consumer-friendly and highly secure authentication features that can be placed on various parts of the can. “Managing food safety standards across a global supply chain is complex and challenging,” says Covectra president, Steve Wood. “However, steps must be taken to ensure safe and secure shipping and distribution of food products that end up in consumers hands. Our solution was developed to offer a means to identify a


brand’s authenticity and to enable visibility of products throughout the supply chain.” Covectra’s proprietary brand protection technology was developed to enable infant formula consumers, retailers and supply chain partners to authenticate products and the primary package, case and pallet. This anti-counterfeit methodology is secure, user-friendly, and can be used via a smart-phone barcode scan app available from Covectra.


Headquartered in Massachusetts, USA, and


with offices in Ireland, Covectra offers multiple protection solutions and front-end software applications including counterfeit detection, adherence, and returns verification. www.covectra.com


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