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News 20.08.15 IN BRIEF


RESTRUCTURE


■EARLY 2016 RETURN TO TUNISIA Thomas Cook has said it is aiming to restart flights and holidays to Tunisia on February 14, 2016. The tour operator cancelled its programme for the rest of the summer in the wake of the deadly terrorist attack in the country at the end of June. It has now extended this to February 13, 2016.


■CELEBRITY SALES APPOINTMENT Celebrity Cruises has appointed Sarah Harraghy to the newly created role of commercial sales director, UK and Ireland, following the recent departure of director of sales Nicki Tempest-Mitchell. Harraghy will join in October.


■NEW LONGEST FLIGHT RECORD Emirates will hold the record for the world’s longest non-stop flight when it begins flying from its Dubai base to Panama City next year. The service will take 17 hours 35 minutes (flying west) beating the record holder: Qantas’s flight between Sydney and Dallas.


■TRAVEL COUNSELLORS TO MOVE Travel Counsellors is to move its head office from Bolton to Manchester. The homeworking firm will relocate to an office building in Trafford Quays by the end of the year.


STORE OPENING


Latin Routes gets in the groove to celebrate high street move


FAST-GROWING TOUR operator Latin Routes is celebrating after opening its first high street store. The company, which recently


brought in industry veteran John McEwan as chairman, decided to look for a new place after outgrowing its previous premises. “We have clients come to see us,


so we have put in a boardroom now so we can provide on-site training, as well as see clients in the store, as we have a dedicated shop desk,” said


04 20.08.2015


First Choice future still unclear as Tui embarks on rebranding process


Patrick Whyte


THE FATE of the First Choice brand remains up in the air, after Tui Group’s joint chief executive


confirmed the company was still undecided about its future. Speaking after the company’s


third-quarter results, Peter Long said the plan remained for the Tui name to be gradually rolled out, with the aim of creating one master brand across the business. “We’ve started in our Dutch business


so it’s going well and the programme’s on track. This is an exciting development and as we roll out by source market there will be a lot of learnings,” he said. “But we see it very, very positively.


Building a global brand is absolutely the right thing for us to do and we’re committed to it.” Tui revealed its plans to rebrand


earlier this year. Last week Long confirmed that the Thomson name would eventually disappear, but that the fate of First Choice


Thomson and First Choice merged in 2007


remained undecided. “We haven’t made a decision yet in terms of First Choice, but we did in respect of Thomson,” he said. Thomson (then owned by Tui)


and First Choice came together in a merger in 2007. In 2011, Tui Travel, as it was then


known, announced it would be rebranding all its stores as “Thomson featuring First Choice”. Long had served as chief executive


of First Choice prior to the merger. Meanwhile, Tui is reportedly


considering spinning off some of its non-core assets. Speculation about the future of


Martin Johnson, director and co-founder at the company. He added that the company had


enjoyed a successful year, having taken on some outside investment and increased staff numbers, with plans to have a total of six employees by September. “We’re also in the process of


relaunching our website. The new platform’s going to allow us to create a whole new agent area,” he added. To celebrate the move, Latin


Routes held a party for industry partners, including both suppliers and agents. Both directors of Latin Routes


The Latin Routes senior team


are former members of TTG’s Tomorrow’s Travel Leaders.


its accommodation and specialist divisions, which include brands such as Crystal Ski and Hotelbeds, has persisted since Tui Travel and Tui AG merged last year. The Timessuggested that the


current head of the non-mainstream businesses, Will Waggott, had been tipped to lead a management buyout of the business, with several private equity firms thought to be interested. “Our statement from May 2015


[Capital Markets Day] has not changed. We are evaluating all options for Hotelbeds to maximise growth and value. This includes also the option of keeping the entity in the group. No decisions have been made,” a spokesperson told TTG. “Crystal Ski belongs to the Specialist Group. The unit is managed independently for growth and value maximisation. “In addition, there is a stronger


link between Crystal and the tourism segment, [for example] in terms of utilising flight capacities.”


■Tui counts the cost of Tunisia, p14


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