INDUSTRY NEWS
Fluid Branding acquires Falcon Promotions
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a move that will lead to the company growing its existing customer base. Owners of Falcon Promotions, Paul Peachey and Les Wright, built a successful merchandise business over the last 28 years, but they felt it was time for a change. Fluid Branding brings to the table experience and resources in digital marketing, creative services and systems development. CEO of Fluid Branding, Matt Franks, said: “Falcon
alcon Promotions has been acquired by Fluid Branding, in
Promotions was built around an acute focus on customer service. “The majority of clients and
staff within the business have been loyal to the company for many years. This is something we’ll ensure stays central to the future of the business.” Paul Peachey will continue
with Falcon Promotions in a management capacity for the foreseeable future, while Les Wright is take retirement. Mr Peachey said: “This is a really exciting development for the Falcon team. “We took our time to find the
right company to take the business forward and look
after both our staff and our clients. Fluid has an excellent reputation, along with the technical knowledge and systems that can really drive the business on.” The combined resources will
allow Fluid to improve its own offering through increased economies of scale. Fluid Branding has seen significant year on year organic growth for the previous three years, with a combined staff of 48, and 2015/16 revenue forecast for approximately £10m. The Fluid management team continues to seek opportunities to further scale the company.
Life just got more colourful with Fruit of the Loom and BTC activewear
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taff at BTC activewear’s four regional offices decided to take
advantage of the recent warm weather to take Fruit of the Loom’s Performance Ts for a test drive. Fruit of the Loom’s
Performance Ts are now brighter than ever with four new bold colours to choose from: lime, bright yellow, fuchsia and azure blue. The T shirt is available in
men’s, ladies and kids sizes and features moisture wicking and quick dry properties, making it ideal for all types of sport and active work applications.
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ncorporatewear has a new general manager in the form of Steve Ciuffini. Mr Ciuffini
is an experienced corporate clothing executive with more than 15 years’ experience in the industry. He replaces Mike Tozer, one of the company’s founders. Mr Ciuffini first worked for Incorporatewear from 2000 to 2005 when he established national accounts with blue chip organisations. He returned last year as head of international accounts and, in his new role, will continue to
| 8 | August 2015
The team of BTC activewear test out the vibrant new colour range from Fruit of the Loom
Head of sales, Neil Pitcher,
said: “It’s great to see the guys wearing such vibrant colours. Having worn the product, the team are in a far stronger position to recommend the
drive the company forward with plans for substantial growth. He said: “It is important to continue to deliver the strategic development of the business while ensuring that our core DNA of design and innovation remain at the forefront of the services offered to our clients. Incorporatewear has a rock solid foundation and an outstanding reputation for customer engagement. “Following a change of ownership, we have made
Performance T to their customer. There are a few polyester T shirts out in the market, but the Fruit T shirt is certainly one of the stronger options.”
substantial investment in new warehousing and service solutions. Moving forward, my aim is to develop our status as the supplier of choice for major UK and overseas companies who recognise the value of a fully managed corporate clothing service.” Incorporatewear was recently purchased Wesfarmers. It supplies corporate uniforms to blue chip organisations, including Marks and Spencer and Nationwide. Earlier in the year,
Management buys out Blue Max Banner
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n July 14, the shareholders of schoolwear specialist,
Blue Max Group, announced the sale of the business. The buyout was led by
managing director Nigel Plenderleith, which was backed by growth capital investor, MML Capital Partners. He said: “MML was our
preferred investment partner because they promised long term commitment and investment in the business. The MML team are also flexible in their approach and will allow us to get on with the job – so it’s very much business as usual.” Blue Max, founded by Mary
Fawcus in 1987, has been majority owned by the Fawcus family since its inception. Mary Fawcus, and her husband, former CEO David Fawcus, will retire from the business. Their daughter Fenella will also be leaving to pursue other interests. David Fawcus commented:
“Blue Max has been an incredible journey. We feel that allowing the management to take the business forward is the correct thing to do. We have been closely involved in the process to ensure that there is adequate investment to maintain our core principles. We wish Nigel every success with the business and we are delighted to be able to hand over the reins to him.” The new senior management
team and board of directors will be announced shortly.
New leadership at corporate clothing supplier Incorporatewear
Steve Ciuffini
Incorporatewear opened a new warehouse which has quadrupled its capacity to manage growing demand.
www.printwearandpromotion.co.uk
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