DTG ADVICE
Making money from your direct to garment printer
In the garment decoration industry, printing is by far, still the largest sector. You can print using transfers, film/vinyl, laser paper, screen printing etc. but one of the fastest ways of building a solid business is direct to garment printing. Managing director of Amaya Sales UK, PETER WRIGHT, explains more.
D
TG printing has been around now for around 12 years but has only reached its full potential in the last three to four years. Printing techniques are now up to an acceptable standard with most printers able to produce vibrant quality and good washability. The beauty about DTG is that you can
achieve a fair price for the products you produce and because the sale of the printers is still relatively low (in comparison to other printing methods) customers are prepared to pay higher prices for a superior product. Because DTG printing is now becoming well known, customers are searching out printers when they want a higher quality printed garment with photo realistic quality and a soft feel.
Finding DTG business
So the first thing to remember is not to under-price your products, they are printed on a state-of-the-art printer and are in demand as long as you reach the correct market. Direct to garment printers are not cheap but if promoted through the right channels they can provide a quick return on investment and build up to a substantial part of your business. You only have to look around at the amount of people wearing T shirts to know that the market is vast. Try and identify your niche market, there are thousands to think about. Do you have a hobby that could involve printed shirts? Car clubs, horse shows, dog shows, bands, keep fit clubs, gyms, sports clubs, just look in Yellow Pages and ideas will be falling off the pages. Do not try and compete with screen printing for numbers over one hundred, because they can produce thousands at low cost. Aim your market at the one to one hundred sector i.e. clubs, smaller companies etc. Another niche could be businesses that are exhibiting at
Create your own designs
shows. They want to show their message loud and clear, DTG printing is an ideal solution.
Think ahead Use your website to attract DTG
customers, some of our clients are achieving £20 to £30 for a one off T shirt especially if itʼs a design of their own. Create your own designs and sell them on the web for around £15 to £20. Many of our customers have set up successful webshops with the likes of eBay and Amazon. Another simple way of gaining DTG business is to send a T shirt sample with a good design on, to your existing embroidery or printing customers. The results should far out way the cost.
So, just think for a minute and work
out how much you could make in profits by doing a small amount of marketing. You know how much a T shirt costs and the cost of ink, staff, finance etc. Some of our successful customers have returned their investment within four months. Last thought is for you to keep an eye
on your running costs. Use the best ink available from a reputable dealer, ideally you have purchased a printer with re-fillable cartridges, being able to refill your cartridges will save you hundreds of pounds. Maintain your machine up to the suppliers recommendations, not doing this will cost you dearly in expensive repair bills and lost production.
For more information call 02392 590281 or email
sales@amayauk.com. Website:
www.amayauk.com | 26 | August 2015
www.printwearandpromotion.co.uk
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