COMPETITION FOLLOW-UP
Traffic to Sprint Sports’ website
be able to update her existing website. She decided to enter the competition because she wanted to have a priced website, which would enable her customers to purchase online. Beverley felt that without offering her customers the ability to view prices of garments online that her customers would potentially look elsewhere.
After discussing what the Chesterfield- based company wanted to gain from a new website, Beverley and her team were given a few design options to choose from, with the new website going live in October last year.
Trader Websites provides both the owner and their customers the easiest user experience possible focusing on user friendliness. Created by garment decorators for garment decorators the sites are modern and professional, but what separates it from your average web design company is the industry specific nature of the system which comes from over 20 years of experience in the garment decoration game. eTrader makes setting up a new site as simple as possible for its customers, not overburdening them with the technical aspects of web design. Customers are required to simply complete a design brief, attach some artwork and information about their business and its target audience. The experienced design team take care of the rest, constructing a visual design and test site and only once approved the team construct the site. Constructed in a search engine friendly way following Google guidelines, the sites give eTraderʼs customers the best chance possible to outrank competitors and grow their online ranking and sales. With site layouts constantly being developed the hard work never stops for the Cardiff-based company. The latest designs focus on Responsive Design and improving user experience on mobile/tablets in response to Googleʼs latest SEO update.
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Once the sites are live, the team donʼt stop there and rest on their laurels. The team offer customers training sessions, support and advice ensuring that every customer is 100% happy having an eTrader website and advice on how to make best use of their sites and all the features involved. This high level of service and support is proving a hit when it comes to both retaining new customers and pitching to prospective new ones. The sites provide a huge emphasis on
www.printwearandpromotion.co.uk
Beverley says the response from her customers has been mixed, but that they do like being able to see the prices online.
Colourfast
The owners of Brighton-based digital printing, promotional products and promotional clothing business Colourfast were excited to have won the webshop, but unfortunately due to time constraints they are yet to take up the prize. Managing director of the family-run business, Peter Foulkes, says he was happy with the initial concept and is still looking forward to giving his website a boost in the months to come.
Rounding things off eTraderʼs managing director, John Sheppard, says: “The competition was a huge success for both eTrader and the well deserved winners. It opened up a whole new door online for these businesses and gave them a helping hand growing their business online which may have otherwise taken a lot longer and not been as straight forward. “As one of our 'eTraders', we hope to have them on board for the future and continue to work with similar garment decoration businesses across the UK helping grow their online business and the online industry in our nice little sector.”
About the eTrader website format
The eTrader dashboard
online sales with a variety of marketing tools aimed at grabbing the attention of the customer and converting sales. Tools include things such as customising banners, tabs, featured products and much more alongside a variety of other sales tools, SEO tools, management tools and other features including the webshop feature.
Created in just a few simple clicks all that is required is some artwork, a product description and a price. The shops are used for a variety of reasons by customers (as long as you have got a picture you can sell it) but most use it for larger customers – sports clubs, businesses, schools, organisations etc. With the option to be public or private webshops are proving highly popular with
new customers as they are the ideal way to tie in both large existing customers and win new orders from prospective customers keeping their business one step ahead of the competition. All this is done through the eTrader dashboard, which every customer receives. The dashboard makes managing the site as simple as possible. Controlling a number of features such as creating content, customising your marketing tools, customising the site – tabs and features products, sales tools and other management tools, the focus is purely on user-friendliness. The dashboard makes it as simple as possible for customers to manage every aspect of their day to day online business.
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