NEWS YOU CAN USE — US NEWS
USAirtours increases range of fly-drives in Discover America brochure Lucy Huxley
USAirtours has placed greater emphasis on pre-planned fly-drives in its new Discover America brochure. About 20 fly-drive itineraries
are featured, with a further 30 available online. The trade-only operator aims to keep adding more until it has about 100. The brochure will be launched on Saturday, to coincide with Independence Day. Chief executive Guy Novik said: “These are the types of itineraries that customers can’t buy online from Expedia. It’s in the area of
by building in more value into every trip. Features include free satnav, a full tank of petrol and free airport transfers into the city, with clients collecting their car downtown rather than at the airport, thereby avoiding a difficult drive after getting off their flight and feeling jetlagged. USAirtours is also offering
more complex holidays that travel agents and operators are going to survive – products that require knowledge, experience and skill.” Novik said the whole programme had also moved “more upmarket”
fly-drive clients a free 40-page personalised roadbook of their specific itinerary, showing detailed maps, accommodation and places of interest along their route. Novik added: “We used to buy in
fly-drives, but now we’re putting them all together ourselves; it
means they are unique and clients can’t go and compare them online, which is great for agents.” Each itinerary is based on good
three-star hotels, with an option to upgrade where available. Novik said about 80% of the
brochure is now devoted to fly- drives, with the rest being made up of weekend breaks to cities such as New York and Las Vegas. USAirtours is also overhauling
its trade incentive scheme this month, offering agents more money per booking, but only if they have completed the operator’s online training.
usairtours.co.uk
2 July 2015 —
travelweekly.co.uk • 23
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