CATTLE RAISERS COMMUNITY
Of things that concern cattle raisers…
MEMBER NOTES
TSCRA Launches New Campaign M
Curtis Younts, Association Promotion Committee chair
ANY OF YOU HAVE SEEN TSCRA’S AWARD- winning promotional campaign based
on the marketing statement, “To Honor and Protect the Ranching Way of Life.” This campaign is in the midst of an update
and you will begin seeing these materials at TSCRA displays at industry events as well as in some renewal mailings. The ad to the right is a part of this campaign. The updates to the promotional cam-
paign are subtle, but critical to TSCRA’s core beliefs: TSCRA is working to protect the rights of ranchers to operate their ranches and manage their lands and cattle as they see fi t. As I travel around the state talking to members, the common
theme is that TSCRA is there to do the things that ranchers don’t have the time and resources to do on their own: lobby in Austin and Washington, protect themselves from cattle thieves, and deal with complex small busi- ness issues such as the Affordable Care Act. These are all things that TSCRA does for members every single day.
It’s a legacy you can be proud of, and one I hope shines through in this promotional campaign. Special thanks go to Bill Shelton and Terri Lacey with Left Field Cre-
ative for their hard work on this campaign. They have taken the time to understand our members. We feel that these promotional materials do a wonderful job of representing TSCRA members.
Linda K. Ballard, author of the “Chit Chat” column in the Kilgore News Herald, provides this photo of one the newest members of Texas and Southwestern Cattle Raisers Association (TSCRA), Miles Gaut of Kilgore. Miles and his father Randy joined TSCRA at the ranch gathering held at Iron Farm Cattle Company, Kilgore, on April 23. Thanks to member Billy Vernon, Kilgore, for getting The Cattleman in touch with Ballard for this photo, and thanks to the generous sponsors and hosts of every TSCRA Ranch Gathering.
12 The Cattleman July 2015
thecattlemanmagazine.com
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