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THE REVIEW DATA


MOTIVATIONAL SPEAKERS The factors that motivate employees to travel


Business travellers just love meeting their colleagues, with new research suggesting it is the highest motiva- tional factor for hitting the road. The latest AirPlus International


Travel Management Study for 2015 asked travel managers what they thought were motivational factors when it comes to business travel, with 98 per cent of UK respondents agreeing that meeting colleagues was important to travellers. Good journey planning also rated highly (95 per cent), but seeing new countries (57 per cent) and under- standing new cultures (57 per cent) were perceived as being less important to business travellers, together with spending the weekend away (47 per cent) and high levels of comfort (45 per cent). Only 28 per cent of respondents


thought their employees saw travel as a status symbol. “Face-to-face collaboration clearly


still counts for a great deal in the UK, and is a reminder that travel produces important long-term benefi ts, such as relationship building between colleagues,” says the AirPlus report. “In turn, that can lead to


innovation, productivity and team cohesion – all important factors for a country like the UK which has built much of its recent success on business creativity.” It continues, “Good journey planning is also exceptionally important in the UK. If travellers know a smooth process will support them both before and during their trip, they will be much more willing to take that trip.”


Factors that motivate business travellers 1. Meeting colleagues in person


Q1 BOOKING TRENDS


%


0.4% of CWT clients' airline bookings were


for First Class travel in Q1, with 15.2 per cent in Business Class


£451


The average trip cost for Q1 this year, down 3.7 per cent


-18%


The drop in volume of first class flight bookings


2. Good journey planning +13%


The rise in daily car rental rates


-3.1%


UK RESPONDENTS WESTERN EUROPE GLOBALLY


3. Seeing new cities/countries 98% 90% 88%


UK RESPONDENTS WESTERN EUROPE GLOBALLY


4. Understanding new cultures The fall in average hotel rates 95% 91% 87%


-2.1%


UK RESPONDENTS WESTERN EUROPE GLOBALLY


57% 64% 70%


UK RESPONDENTS WESTERN EUROPE GLOBALLY


57% 62% 69% The fall in average air fares


60 THE BUSINESS TRAVEL MAGAZINE


SOURCE: CARLSON WAGONLIT TRAVEL'S FIRST QUARTERLY INDUSTRY BAROMETER FOR 2015


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