6 News Poster child for success
THE INTERNATIONALLY ACCLAIMED poster campaign extolling the too often overlooked virtues and benefits of refrigeration and cooling technology is in the process of being translated into other languages. The campaign which ran on the LinkedIn professional social media site last year generated a huge amount of interest from around the world receiving over half a million views, over 2,000 comments, and close to 10,000 ‘likes’.
The brainchild of refrigeration consultant Steve Gill of Stephen Gill Associates, the campaign went on to win awards and accolades from around the world including The Climate Control Awards in Dubai, and most recently the ACR News Awards in London. It has been strongly tipped for further awards in Shanghai next month.
Steve Gill said, “The posters are intended as a
free resource for anyone to use or copy. Through the international reach of social media I have received interest from all over the world. I was pleasantly surprised when I started to receive requests for translations of them to be used locally.”
“English is often said to be the international language of business, and in my experience when refrigeration engineers from anywhere in the world get together, they also seem to be able to communicate. So perhaps refrigeration technology is another universal language. However, the posters are intended to raise awareness of how refrigeration touches the lives of so many, and to be effective at raising awareness the message has to be in a language that can be understood. Obviously, this is not always English.” Currently a few posters have been translated into Chinese, Thai, Malay, Korean, Japanese, Russian and Arabic.
All translations have been carried out with the assistance of industry professionals keen to help-out.
“I am grateful to all those that have helped me with this. I hope that over time we will have more posters in more languages. If any international companies or individuals are willing to help with this I would like to hear from them,” said Steve Gill. He added “An element of the poster campaign on social media was to show
that anyone can make a difference. To prove this point, I completed all the posters using simple MS paint. But while this was fine at the time, I feel more than slightly embarrassed that the posters, in this format, are now being more widely distributed. “I am seeking sponsorship to have the whole series undergo a professional upgrade and re-design so that a more quality product may be freely available,” Mr Gill concluded.
Advanced Engineering 2
ACR News May 2015 Visit ACR News online at
www.acr-news.com
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