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Universities missing IT opportunity


UK universities are struggling to provide the technology environment undergraduates need to study as effectively as possible. Although the current millennial generation arrives at university used to using social networks, mobile devices and consumer cloud services (such as Dropbox and Spotify), only 12% per cent of universities said they were offering students the ability to use mobile devices for study, with even fewer offering the ability to attend lectures (6%) and connect with lecturers (7% ) online. The study – by VMware – also suggested that change is not imminent: only 13% have plans in place to improve mobile study options. Andy Tait, head of Public


Sector strategy, VMware, said:


“With more competition than ever to entice students, there’s a massive opportunity for institutions to make themselves more attractive through better IT.” Respondents were almost unanimous in recognising the importance of technology in attracting students: 95% of universities said it would help to enhance the overall student experience and 89% noted it would help to better meet the needs of students Simon Harrison, chief


Andy Tait: massive opportunity


information offi cer (CIO) at Kingston University, said: “It was quite shocking to see these results. Technology is absolutely essential for both attracting students and in providing them with the best possible academic experience.”


Games still lead app


revenue share Annual revenues from apps accessed via mobile headsets and tablets are expected to reach $99 billion by 2019. Research by Juniper Research found that while games would continue to account for the largest share of revenues for the next fi ve years, highest growth would be experienced in areas such as e-books and lifestyle applications, such as dating and navigation. Few network operators still maintained app storefronts as these account for less than 2% of app downloads. Research author Dr Windsor Holden said: ““Operators have fi nally recognised that they cannot compete with Apple and Google from a content distribution basis. If they are to monetise content, that revenue has to come from bundling content into subscriptions or through leveraging the billing relationship.” More than 235 billion apps are expected to


be downloaded worldwide in 2015 with China’s Baidu now the second largest storefront behind Google. The research also found that barely 1% of apps are now paid for at the point of download.


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