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Size and the bespoke learning vendor

e.learning age magazine ISSN 1474 – 5127 Published by CloserStill Media

Commercial Clive Snell

Kate Vose

Tel: +44 (0)118 380 0350

Editorial Peter Williams Melanie Williams

Designer Jane Denton

ONE OF THE KEY CHARACTERISTICS of the bespoke e-learning market is its fragmentation. Many of the vendors are country-specifi c who rarely sell outside their core region. There are two good reasons for this: fi rst much learning and development is language and culture dependent. An increasing number of e-learning courses do make it from the original language but they are still the exception. While there has been some selling to international markets – and not always predicated on a common language – these still have the appearance of branch offi ces or exotic forays often set up to service the needs of a particular international client. In its latest analysis of the bespoke e-learning market, Elearnity notes that few vendors operate on a pan-EMEA (Europe, Middle East and Africa) or even global basis. It suggests that the second reason why vendors are failing to achieve international growth is parochial buying behaviour from customers. We have seen some consolidation notably through the creation of Learning Technology Group (whose 2014 results we cover in news) and from Kineo who became part of City & Guilds. But that consolidation has yet to become an all consuming trend. What we see in the market is a steady stream of start ups as new vendors easily clamber over the few barriers to entry which means making a name in e-learning does not take a lifetime. Elearnity notes that the most impactful solutions happen when customers are less directive and open to more consultative approaches. So far that consultative approach has largely worked with vendors who are small or medium sized businesses. But even allowing for the personalised and specifi c nature of this product there is no reason for a cap on the size of bespoke e-learning organisations. If the expectations of clients for their bespoke e-learning continue to grow they may shake off their parochialism and then vendors may decide they must scale up to meet those needs. Peter Williams Editor

Contents 02 News

04 Award News Totara Learning Solutions becomes headline sponsor for the E-Learning Awards

Published by:

CloserStill E-Learning Awards Ltd, George House, Coventry Business Park, Herald Avenue, Coventry CV5 6UB

Tel: +44 (0)118 380 0350

06 Standards Flipping the S curve

07 Effectiveness Striking a chord

08 Community Seven ways stories power learning

09 The analyst’s corner Let go of training, embrace learning

10 E-Learning Awards case study

Channel 4 pursues risk and exemplary professional practice

12 Social learning Four habits of highly social learners

15 Organisation Why learners need to suspend disbelief APRIL 2015

16 Learning interventions How a rich blend contributed to a turnaround

22 Cover story A vision for the future

19 Ask genie L&D’s agony aunt dishes out more welcome advice

20 Gamifi cation Everything to play for

24 An elusive beast On the hunt for creativity

27 Sports coaching Tackling bad behaviour

29 The e-learner

30 Job Like Mine E-Learning Award winner Sam Yates on a new role

31 Chalkface

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