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DESTINATIONS — THEME PARKS & ATTRACTIONS


Make a theme park break even more special, writes Katie McGonagle


MAGIC MOMENTS I


n Charlie and the Chocolate Factory, it takes an elusive golden ticket to grant Charlie unparalleled access to


Willy Wonka’s magical sweet emporium. But there’s no need for your clients to chomp through chocolate bars to get insider access to their favourite theme park attractions – all it takes is a little ‘upselling’. Chances are, you probably already offer theme park


tickets as an automatic add-on to any Orlando booking, and you may even upgrade with queue jumps or higher-value


multi-park passes, but why stop there? Annabel Cove, business development manager at Do Something Different, says: “The key to selling attraction tickets is to remember there is always something extra that can be suggested. This isn’t a case of hard-selling, but of providing the best holiday experience for the customer. “Attraction tickets are the crux of any theme park holiday, but it’s the added extras


12 March 2015 — travelweekly.co.uk • 63


THEME PARKS & ATTRACTIONS


travelweekly.co.uk/destinations


TOP TIP Walt Disney


World visitors can book three FastPass+


attractions per day via MyDisney


Experience.com


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