Fakuma 2014 review | Market update
Global injection machine sales by region, 1975-2013
Source: Engel
Top: Arburg managing
partner Michael Hehl. Bottom: Arburg managing director of sales Helmut Heinson
see the company’s sales pass the €1bn mark for the fi rst time in 2014/15. Neumann played down the signifi cance of that milestone at Fakuma but said that, despite diffi culties in a few regional markets – most notably Russia – he is confi dent for the future. “The order situation is good,” he said. “All told, global markets continue to be stable.” Engel manufactures at nine locations across Europe, North America and Asia. Europe remains its largest market, accounting for 54% of total turnover, and the company is currently expanding its global headquarters at Schwertberg in Austria. “There is an unbelievable momentum in Europe right now,” Neumann said. However, Neumann added the company is also seeing good demand from the Americas and Asia. These two regions account for 25% and 21% of the company’s global sales, respectively, but hold higher growth potential as the company’s share of each market is lower. Neumann said he sees particularly good potential in the Americas due to ongoing strong demand in the US. “There has been a signifi cant increase in demand in packaging and automotive,” he said. “We would like to raise our activities in the Americas to get to a similar level as we have in Europe.” Fakuma 2014 also marked the 25th
anniversary of
Right: Engel marked 25 years of
tiebar-less machine
production at Fakuma 2014
12
Engel’s introduction of its fi rst tiebar-less moulding machine at K in 1989. It has since delivered 60,000 units to the market and extended the range in capacity terms to 500 tonnes. Engel marked the anniversary with a special “then and now” exhibit, while the company underlined that there is still plenty of potential to develop the tiebar-less concept with the introduction of a new 50 tonne version of the e-Motion TL all-electric tiebar-less design launched in a 30 tonne variant last year at K. Turning to market potential, Engel CSO Dr Christoph Steger said that while China, the US and Mexico are the
INJECTION WORLD | November/December 2014
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company’s fastest growing markets, Germany remains it largest and demand there continues to develop steadily. He said the company estimates global injection machinery sales amounted to 86,500 units in 2013, of which 11,500 were sold in Europe. Germany accounted for some 3,000 units. “For sure, Germany is a very important market for us,” he said. Steger said there are an estimated 50,000 moulding machines in use in Germany today. The market is dominated by European machine builders, which account for an estimated 94% of machine sales. Engel claims a 33% market share. However, not all sales to German companies stay within Germany. “Since 2011 the share of German [machine installation] investments going outside of Germany has been growing. It was 38% in 2014,” he said. Wittmann Group general manager Michael Witt- mann said the company expected to end 2014 with a 7% growth in sales to around €295. “It’s a good result but maybe not quite what we hoped for as we did not go over €300m,” he said. However, that target will certainly
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