www.supplychainstandard.com SUPPLY CHAIN OPERATIONS sponsored by E2open


FitFlop winner


Tangle Teezer highly commended


shortlisted


FitFlop Henkel AG & Co KGaA Morrisons with Cinram Nokia Networks Telefonica with DHL Tangle Teezer


impressed by two small entrepreneurial enterprises that had quickly identified the importance of a high performance supply chainindeveloping the business - TangleTeezer and FitFlop. The presentation fromthe detangling hairbrush


FitFlop S


maker,TangleTeezer, outlined howthe fast growing business had used disruptive technology to its advantage. In the first sixmonths of this year alone the organisation experienced 91 per cent growth year-on-year. Through analysis the company realised it needed


Picture: Fromleft:Michael Lindner of E2Open;FitFlop supply chainmanager LetitiaMeadows; FitFlop operations directorGary Cann;FitFlop operationsmanager (Asia)TobyMcCarthy;and host Martin Bayfield.


parallel supply chains to accommodate the high volumes of its standard product portfolio throughput and an increasing array of high variation – lowdemand SKUs dictated by customer import/receipt criteria. By implementing strategic purchasing, guidemetrics and consolidated procurement, alongwith additional tooling, the companywas able to afford increased production capacity.The judgesHighly CommendedTangle Teezer. The shoemaker, FitFlop,was established just


seven years agowith a handful of employees.Today, 24million pairs of shoes later, the company has 200 employees, a diverse supply base fromeight factories in four countries in the Far East and a distributor network stretching across 50 countries worldwide. Again, aligning the supply chain to rapid


ENVIRONMENTAL IMPROVEMENT


The Co-operative Food winner


shortlisted


Henkel AG & Co KGaA HMV with Cinram


Off PisteWines with Uniserve Drinks Logistics


The Co-operative Food


TheCo-operative Food T


he Environmental Improvement category is always one of themost hotly contested categories inthe EuropeanSupplyChain


ExcellenceAwards.Most organisations arenowfully aware of the importance environmental performance plays inboth building brand value and achieving strong competitive positioning. Henkel presented an interesting case outlining a


number of sound initiatives. But the judges felt it was early days and thereforewould be interested to seewhat their resultswould look like next year. Off PisteWineswithUniserveDrinks Logisticswas


a compelling story.The industry’s switch to bulk wine imports has greatly reduced the number of sea freight containers to theUK. By re-engineering the supply chain,UK roadmiles per load have been reduced by 88.8 per cent. As a consequence, costs have been reduced. But theywere up against a very strong candidate -The Co-operative Food. The Co-operative Food’s logistics carbon


Picture: Fromleft:Brodie McMillan ofWhitbread; TheCo- operative Food’sMark Leonard and Justin Kirkhope;and host Martin Bayfield.


Supply Chain Standard December 2014


reduction programme and storewaste backhaul initiative havemade a significant impact on the company’s carbon footprint and use of landfill. In 2013 alone fuel consumption decreased by 1.2 million litres and emissions reduced by 3,826 tonnes CO2e. Comparedwith 2006, emissions from food distribution have decreased by 31 per cent, and 32million fewermileswere driven in 2013. Last year the company’swaste backhaul initiativewas rolled out to all sites, involving in-store segregation ofwaste into four streams and the return ofwaste to


DCs.The judgeswere impressed by the scale of the project – covering over 2,800 food stores, 12 distribution centres and the entire road distribution fleet.Vehicle engine improvement played their part, but savings havemainly been achieved through investment in logistics planning software, fuel- efficient driver training and retrofitting 195 vehicles with aerodynamic improvements. The Co-operative Food had delivered and


quantified the results, and therewas a qualitative narrative.Thiswas amajor change programme for the retailer’s logistics operations – “itwas in a league of its own”.The judges thought the teamwas “professional, knowledgeable and committed”. The 2014 Award for Environmental Improvementwent toThe Co-operative Food.


growth has been the challenge. Drawing inspiration froma slip streaming


technique used in cycling races, FitFlop implemented Project Peloton, a businesswide, critical path planning process, endorsing a culture of on-time delivery for every aspect of sourcing, design, production and delivery of an excellent productwithin a requiredmargin range and selling period. The judgeswere impressed by theway the


company had embraced supply chain and placed it at the heart of the enterprise to take the business on to the next level. In addition, therewere plenty of metrics to prove the benefits. So the Award for Supply ChainOperationswent to


FitFlop.


Awards 31


upplyChainOperations is a categorywhere the judges expect large companies to perform well.But, this year, theywere particularly


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