Supply Chain Standard, December 2014

www.supplychainstandard.com AUTOMOTIVE, AEROSPACE & INDUSTRIAL sponsored by Demand Solutions

InfineonTechnologies winner

highly commended

EdwardsVacuum with LCP Consulting

shortlisted British Airways with DHL

EdwardsVaccum with LCP Consulting

Infineon Technologies

in2014? The scoreswere good andwere reasonably close – particularly so betweenInfineon Technologies and EdwardsVaccumwith LCP Consulting. Edwardsmanufactures vacuumproducts for

InfineonTechnologies L

ast year this category produced the overall winnerwith anentry fromJaguar LandRover withUnipart Logistics.Butwould it do so again

Picture: Fromleft: TimothyWelch,managing director of Demand Solutions; ;Katharina Specht, Infineon supply chain manager automotive;Tony Smyth, Infineon executive director Infineon Ireland;MagdalenaDziwak, Infineon customer logisticsmanager Europe;Thomas Ponsignon, Infineon senior staff expert supply chain&Nominated for Rising Star Award;ThomasKaufmann, Infineon vice president of supply chain automotive&former project leader of BEAR Project; Zarah Saboor, Infineon customer logisticsmanager Europe ;Rainer Baumann, Infineon senior director customer logisticsmanagement Europe;ChristineWuka, Infineon supply chainmanager automotive; Ian Byrne – Infineon customer logisticsmanager Europe;Paul Blome, Infineon projectmanager BEARWarstein;Martin Bayfield, host.

specialist industrial applications, such as semiconductor production and scientific instruments.The judgeswere impressed by theway Edwards had changed the culture and enhanced collaboration, both internally andwithin the supply chain. Clearly, significant improvements had been made, and the scoreswere high, but for the judges, the InfineonTechnologies entry had the edge.The judgesHighly Commended EdwardsVaccumwith LCP Consulting. The entry fromInfineon

Technologies shone a light on the highly competitive world of semiconductor manufacture,where extreme volatility in the market coexistswith great complexity. Infineon’s supply chain spans the whole organisation,which consists ofmore than 20 production sitesworldwide. The company recently

brought in automated, transparent and flexible production control systems into its Back End sites, to enhance line control and capacitymanagement. The project has revolutionised the back end factory floor.With the removal ofmanual data handling, human quality checks, and hardcopy paper – and the addition of automated data acquisition, automated validation of tools andmaterials – the roles ofworkers in the Back End has changed dramatically. Far lessmicromanagement is involved in production and as a result, fewermanagers are needed to organise the factory floor, freeing themto use their talent elsewhere. The judges recognised the complex challenges

faced in implementing such amajor project across a global supply chain and for this reason awarded the prize to InfineonTechnologies.

HITECH, COMMUNICATIONS & ELECTRONICS sponsored by Flextronics

Sky Deutschland winner

shortlisted

Sky Deutschland Telefónica UK Nokia Networks Sky with Cinram

SkyDeutschland T

heHiTech,Communications&Electronics category is traditionally one of the hardest fought and has regularly produced theOverall

Winner.Although it failed to achieve that accolade this year, the scoreswere still high.The two front- runners for the trophywereTelefónicaUKand Sky Deutschland. TelefónicaUKwas last year’s categorywinner, so

SkyDeutschlandwas up against stiff completion. Customer experience is central toTelefónicaUK’s

Picture: Fromleft: Sebastian Gerber, SkyDeutschland;Mike Meades Flextronics,Daniel Zeuner, SkyDeutschland;Peter Neubauer, SkyDeutschland;Lydia Otto, SkyDeutschland;Dr Sebastian Hauptmann, Sky Deutschland;Dr Alexander Matzner, SkyDeutschland;Felix Engler-Hamm, SkyDeutschland; Henry Börnicke, SkyDeutschland; Martin Reuss, SkyDeutschland; and hostMartin Bayfield.

Supply Chain Standard December 2014

continuous programme of transformation.This year’s submission focused on theO2 Recycle service, a trading tool that underpinsO2 Refresh and the company’s 4Gproposition on pricing. With O2 Recycle, the reach of the extendedTelefónica andO2 Recycle teamis huge,with over 100 stakeholder relationships beingmanaged by its supplier, Redeem, across amyriad of functions.The result is aDigital Returns&Repairs programme that is digitising theworld of after-sales. The judges recognised the initiative’s contribution

to corporate social responsibility, aswell as the wider benefits to the business, but itwasn’t enough to take the prize. Recognising issues regarding customer service,

SkyDeutschland has, over the past five years, devoted considerable effort to transforming its supply chain to enhance the experience for customers regarding returns. Sky’s rentalmodel for Consumer Premises Equipment expects to have hardware returned two to three times during its life

cycle. Butwith the dramatic growth of the business, so too have returns.The company has used StormtestTechnology for automated fault diagnosis and streamlined its repairs operation,which togetherwith a range of initiatives, has resulted in a substantiallymore cost-efficient operation and demonstrably higher levels of customer satisfaction. The judges felt that thiswas an excellent example

of supply chainworkingwith suppliers and sales to deliver a significant turnaround.Therewas good evidence of strong analytics, the use of integrated data and a clear vision ofwhere the business wanted to be.The company had used technology to put its supply chain at the leading edge of customer service.The judgeswere unanimous – the Award for HiTech, Communications&Electronics had to go to SkyDeutschland.

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