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BritishGas winner


shortlisted British Gas


Canon Europe with E2open


Kimberley Clark with Unipart Logistics


Travis Perkins plc


to the possible overallwinner. Fromthe four shortlisted entries for the SupplyChain Strategy& Design category, two scores clearly stood out above the rest – KimberleyClarkwithUnipart Logistics and BritishGas. With a strategic business decision to close a


BritishGas S


number of Europeanmanufacturing sites, Kimberley Clark faced the challenge of increasing the performance of the remaining operations.The consumer products companyworkedwith‘lean transformation’ specialists,Unipart Logistics, to restructure the Italian network and combine the operations of twowarehouses into one.Detailed analysis of processes and a forward plan at the Romagano site involved a three-phase approach, looking at network, value streammapping, and a site transformation programme. The judges were impressed by the operational


Picture: Fromleft:Nick Allen, contributing editor of Supply Chain Standard;David Long, senior projectmanager;Des Duggan, business improvement manager (holding the award); Joe McGuill – senior business change manager;Avi Sengupta, SAP developmentmanager;and host Martin Bayfield.


improvements that were delivered, in line with the overall strategy. Close collaboration between the various parties and a fully engaged workforce has resulted in considerable savings and a slick re-designed network. The judges were agreed that there was clear evidence of achievement, but they were up against an exceptional contender for the trophy. Under aUK government requirement for Smart


Meters to bemade available to the British consumer, BritishGas has embarked on an enormous logistical and technical challenge to


E-FULFILMENT sponsored by Route Genie


Sky with Cinram winner


shortlisted


House of Fraser with Norbert Dentressangle


Shop Direct with Kewill Sky with Cinram


SkywithCinram I


Awards 27


upply chain strategy is obviously a fundamental element of an excellent supply chain, so this category gives a strong pointer


install over 50millionmeters by 2020. Ramping-up the operation tomeet the challenge hasmeant considerable change to systems and close integrationwith key suppliers –DHL forwarehouse management, RoyalMail for national distribution andTata Consultancy Services for changes to the core SAP system. Thiswas thewinning entry for the judges.They


were impressedwith the sheer scale of the scheme and the strategic changes that needed to be achieved to reach the government’s targets.The KPIs presentedwere impressive, inventory turns on consumables carried by installation engineerswere exceptionally good, and the strategy implemented produced results. “They have taken the challenge and presented a compelling story”, say the judges. So BritishGaswas awarded the trophy for Supply Chain Strategy&Design.


nrecent years E-fulfilment has grown dramatically inimportance, asmost organisationsnowlook to the internet for anever


increasing proportionof their sales.But the challenges of picking insingles, rather thancases, and thenecessity to pursue the highest levels of accuracy and service, hasmade this one of themost interesting categories for the judges. Two front-runners emerged: ShopDirectwith


Kewill and Skywith Cinram. As amulti-brand digital retailer, ShopDirect delivers 46million products every year tomillions of active customers, generating £1.7bn in annual sales throughwell known brands such asVery.co.uk, isme.comand Littlewoods.com– and via catalogue orders. This entrywith Kewill centred on ShopDirect’s


Picture: Fromleft:GeoffTaylor fromRouteGenie;Michael Siebert, head of operations, Sky Store;DeanWatkins, business development director, Cinram; Nicola Bamford, director, Sky Store;hostMartin Bayfield.


Supply Chain Standard December 2014


dropship operationwhere 7.7million items are dispatched from275 suppliers.Here the company wished tomake orders fulfilled via drop ship indistinguishable fromorders fulfilled via their distribution centres, and at the same time, greatly increase the range of products available to customers. Benefits included: real-time stock availability, enriched collation opportunities across the supplier base and fewer cancelled orders. All in all, thiswas a good entry. Skywith Cinram’s entrywas seen as an industry


first.Here a platformhas been developedwhere Sky Store customers are offered a dual proposition, to


order amovie just using their remote control and receive both a digital copy on their set top box and the physicalDVDin the post just a fewdays later. The judges liked the level of collaboration between the parties. KPIswere also exceeding targets. The judges said, “This is transformational for the


business.The fact that they got the digital and physical elementsworking as a single channel is exemplary.Most organisations have to create separate supply chainmodels,which creates complexity.They have changed theway they operate, and are clearly getting the benefits fromit.” So the Award for E-fulfilmentwent to Skywith Cinram.


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