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Youth Tourism Events Programme Tuesday 4 November
The Emergence of Brands in the
Hostel Sector: Opportunity or threat? SOUTH GALLERY 15-16, 14:00-15:00
The hostel accommodation sector is broad and, with a focus on major cities, new players are entering key markets and challenging established operators. The lines between hostel and hotel are blurring with the latest developments offering a range of accommodation to meet every taste and budget. Youth travel, and the demand for suitable accommodation, seems set for continued growth. Against this backdrop, investments are
Organised by the WYSE TRAVEL CONFEDERATION
being made and a number of brands are emerging in the hostel space. Does their arrival mean the end of the traditional hostel?
This discussion session with a panel of industry experts will examine the current investment climate in some key European markets.
Moderator: Philip Houghton, Director, Starboard Hotels & Chair, STAYWYSE
Wednesday 5 November
Understanding the Millennial Traveller SOUTH GALLERY 13-14, 15:30-16:30
In an ideal world, businesses would seek to have personalised communications with each of their customers. But this is unrealistic given the time and cost involved.
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Four different players from the youth travel space identify how they are creating and
developing effective ways of creating a dialogue with young consumers via research, social media, loyalty programmes and CRM – using a variety of marketing approaches.
Speakers: David Chapman, Director General, WYSE Travel Confederation; and Carl Michel, Executive Chairman, Generator Hoste
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Adventure Tourism Events Programme Wednesday 5 November
Pioneering the Next 50 Years, Today PLATINUM SUITE 3&4, 13:00-14:00
To pioneer a new, 50-year path for responsible tourism development, today’s existing barriers must be identifi ed and faulty institutional models and systems challenged. It is time to explore a new course of action designed to help the entire leisure tourism industry – public and private sectors – to reconsider, re-frame and re-invent how it views development
Thursday 6 November
AdventureConnect at World Travel Market SOUTH GALLERY 19-20, 10:00-13:00
The programme on Thursday offers two sessions: 1. 10:00-11:00 ATTA: Condensed Adventure Travel Trends for the Travel Professional – looking at market shifts, digital marketing, traveller lifestyle, youth markets and mobile booking.
2. 12:00-13:00: Casual Social Networking – events that facilitate networking among outdoor adventure-focused tour operators, travel agents, travel writers and more.
Panel: Keith Bellows, Publisher & Editor- in-Chief National Geographic Traveler; Lyn Hughes, Publisher & Editor-in-Chief, Wanderlust Magazine; Chris Doyle - ATTA Executive Director Europe; Ulrika Larsson - ATTA Member Advocate Europe.
Organised by the ADVENTURE TRAVEL TRADE ASSOC
and capacity, how it values tourism assets, where it places its investments and how it can motivate key stakeholders to adopt the new course.
Speakers: Chris Doyle, ATTA Executive Director, Europe; Keith Bellows, Publisher & Editor-in- Chief, National Geographic Traveler
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