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For more information on this brand new initiative


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Creative Tourism Programme


Wednesday 5 November


Creative Tourism SOUTH GALLERY 15-16, 12:30-13:30


Creative tourism can be defi ned as ‘tourism which offers the visitors the opportunity to develop their creative potential through active participation in courses and learning experiences, which are characteristics of the holiday destination where they are taken’.


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The demand for this new tourist trend has been increasing considerably in recent years, resulting in the emergence of new business models as well as the redefi nition of certain destinations marketing. Learning more about


its assets and challenges, and exploring new opportunities for private companies as well as for destinations is key.


Practical cases will show companies how to attract creative tourists and seminar speakers will offer ideas to develop creative tourism in a variety of different destinations.


Speaker: Caroline Couret, CO-founder and CEO of the Creative Tourism Network


This event is organised by the CREATIVE TOURISM NETWORK


Medical Tourism Programme


Wednesday 5 November


This session will explain what the medical tourism industry is all about and all aspects of starting and running a medical tourism facilitator business.


Medical tourism facilitators offer services similar to that of a travel agent to patients travelling for medical care. A rise in the demand for such experienced personnel is evident. Many governments now attract patients by providing special visas, often for up to six months without having to apply for extensions.


020 20


This event is organised by the MEDICAL TOURISM ASSOCIATION


How travel agents can reinvent themselves and become Medical Tourism Facilitators: From marketing your business to understanding Medical Tourist visas SOUTH GALLERY 21-22, 12:30-13:30


This workshop will help you fi nd out more about the medical tourism industry and future opportunities as a facilitator, how to select and contract with hospitals, how to coordinate care for patients before and after travelling overseas and how medical tourists visas work and application requirements.


NEW AT WTM 2014


NEW AT WTM 2014


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