Interactive MOBILE/TABLET GAMING
important we make the sign up process as easy as possible, which is why clear instructions appear over the sign up form when loading, to explain to new users how to navigate the mobile site.
How different are the games on mobiles and tablets and how different should the games be on these devices?
In the past third party providers have focused on developing web games and releasing these ahead of mobile, however, the last 12 months has seen a rise in dual launches in which mobile and desktop games are being released at the same time. From a CRM point of view it is much easier to market games that are available on both platforms simul- taneously as this improves the overall customer experience. This is evident in the positive impact we have seen on player numbers.
Those who have played games such as Rainbow Riches, Cleopatra and Da Vinci in land based casi-
nos will instantly recognise these games online. The experience has become a lot more seamless; games don’t need to be modified, just developed to work on mobile.
Will mobile/tablet gaming become the dominant form of interactive/ online gaming - and what does the future hold for desktop play?
Desktop will always have a place, but in the next couple of years we expect that it will become sec- ond to tablet and mobile. The introduction of the Apple Watch is a great example of how technology is constantly changing. We don’t know what the future holds and we might find that mobile and tablets become less important as new devices and means of communication are established.
What will the adoption rate for single wallet solu- tions be across a land-based location's customer base and how long will it take to achieve this?
Our ultimate goal is to have one wallet for the Betfred customer: from play in the shops to online, we want players to access their funds in one place. One seamless experience for loyal cus- tomers is something that Betfred is focusing on.
Michelle Livingstone, Games and Casino CRM Manager at
Betfred.com Betfred.com is owned and operated by Petfre (Gibraltar). Petfre (Gibraltar) is a Gibraltar based company that is responsible for operating the Betfred brand online. Licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.
6 5
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84