G3-247 Report SINGLE WALLET GAMING
One choice for the single-minded
Single Wallet Gaming offers operators the ability to connect their customers to every facet of their business, whether they are seeking to play on-site, via mobile or tablet, or from their home desktop PC. Each multi-channel gaming element is tied together with a single wallet solution, enabling the player to conveniently play from the same ‘digital purse’ wherever or whenever they chose. For the operator, the single wallet tethers their customers to their own branded ‘single’ source of funds for all types of play.
Tailored systems, such as Playtech’s Neon, which was recently implemented by MSC Cruises, allow for the
During the Apple Live Event, held at the Flint Center in Cupertino California, CEO Tim Cook announced that the company was launching a series of new hardware and software innovations. Amongst the applause for the iPhone 6 and iPhone 6+, new iOS 8 and Apple Watch, Apple also announced its new payments system - Apple Pay. Apple’s new payment technology is designed to replace the wallet. Apple Pay promises payments through NFC technology and is launching in the US this year with American Express, MasterCard and Visa already onboard.
To work, Apple has to convince retailers that they should invest in a system that’s essentially a slick pay- ment solution and a very specific loyalty solution for iPhone 6 users. If you have an iPhone 6, payments are made simple, but for other phone users? And what’s in it for the retailer? What are their benefits? Loyalty card programmes give obvious benefits to retailers, driving custom back through reward points and incentive schemes. The benefits of an agnostic Apple Pay system seem less appealing, and could be a hard sell. What would be ideal is a single wallet solution that could tie together land-based, mobile and online desktop pur-
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chasing to a single retailer, ensuring loyalty through simplicity and rewards via existing loyalty pro- grammes. It may surprise you that the casino industry has beaten Apple to the punch, not only in creating sim- ple, single wallet solutions for players, but they have also ensured that operators feel real tangible benefits for adopting this cutting edge technology. We spoke to the leading exponents of single wallet solutions in the gaming industry to gauge the progress of these systems and ask about the future of this technology.
WHO DOES THE SINGLE WALLET APPEAL TO FROM A PLAYER PERSPECTIVE?
Aleš Gornjec, General Manager at Comtrade Gaming - Single wallet appeals to all kind of players, especially the ones who use multiple channels (mobile, online, land based casinos) and multiple products (from sports betting, casino, poker, etc.), as it allows the play- er to have funds available immediately across all bet- ting products. It also means they are constantly aware of their total balance.
Luke Alvarez, CEO, Inspired Gaming Group -
management and reconciliation of all revenues, providing operators with sophisticated analytics functionality that enables them to audit and monitor all operations. By implementing such technology, operators can now chart player activity across their lifecycle, allowing them to facilitate the creation of targeted marketing messages and implement live promotions, avoiding any specific cash requirements. Luke Davis, Marketing Director, Playtech
“Single wallet is very handy for players who want to play cross channel and with the same operator. Player seg- ments that only gamble online wouldn’t find it useful obviously, but it could interest retail players who per- haps haven’t tried a new phone app before.”
Luke Davis, Marketing Director, Playtech - Multi- channel players have seen the single-wallet solution as a
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