G3-247 Report SINGLE WALLET GAMING
age their funds “on the go” from a smart phone or tablet, much like they would their own banking accounts
l Robust security feature allows players to choose up to four authentication methods to ensure that no one else can access their funds from their mobile device: four-digit personal identification number (PIN), security question, image recognition, or voice recog- nition.
l Mobile Credits requires minimal or no retrofits to the slot machine. In fact, no modifications are required for operators choosing the player card option. Those choosing the card-less option simply install an inex- pensive beacon in their gaming machines
l Mobile Credits can eventually provide cross-channel functionality between an operator’s land-based casino, mobile app, and website
The Benefits of Mobile Credits:
their players don’t need to carry around a wallet full of player club cards. For this option, the operator would install an inexpensive beacon inside their machines that would detect when someone was standing in front of it, similar to technology that pairs a phone with a Bluetooth device. Mobile Credits effectively replaces the player club card, with casinos still tracking their players and players still accumulating points.
Another benefit of Mobile Credits is that it will integrate with Bally’s new Take ‘n Play product, which has gen- erated tremendous excitement from operators. With Mobile Credits, players who have transferred their game to a tablet will not need to return to the machine they are playing when their money runs out. They can use Mobile Credits to load more money onto the game from wherever they are at, whether in a lounge, restau- rant, or outside.
Luke Davis, Marketing Director, Playtech - The sin- gle-wallet solution goes a long way towards actively encouraging online-exclusive players to play in a land- based location. Features such as operators now imple- menting synced content across all channels, with play- ers being able to utilise the same account funds, irrele- vant of the channel played on, will undoubtedly change player behaviour.
However, the key driver for multi-environment play does stem from cross-promotional activity, particularly for early stage adoption. Operators with the single-wal- let functionality are able to use channel specific product promotions to drive players into a channel that suits them.
WHAT ARE THE MOST IMPORTANT ELEMENTS OF THE SINGLE WALLET SOLUTION - AND WILL IT BE THE RIGHT PRODUCT FOR ALL LAND-BASED/ONLINE OPERATORS?
Luke Alvarez, CEO, Inspired Gaming Group - “The most important factor in getting single wallet technology
When Bally demonstrated Mobile Credits for customers at the Global Gaming Expo (G2E) in September 2013, casino operators responded extremely positively to the product. Casinos said Mobile Credits would address the challenge of appealing to the younger generation of players who don’t carry cash and are used to doing everything on their phones, including transferring funds and paying for purchases.
How Mobile Credits is an Advancement over Previous Technology:
l Mobile Credits is the first technology that enables players to load funds onto their game directly from their mobile device
l Mobile Credits takes advantage of the global adop- tion of mobile payments by enabling players to man-
right is that it has to be a seamless experience for trans- actions so that it’s easy and the player has confidence in the security of it.
“One common log in, being able to set preferences across channels, and making the whole gaming experience more personalised are also big advantages to get right.”
Jan Volhejn, IT consultant, Synot - Proper single wal- let solution provides seamless experience to the players. They can go from VLT to mobile to web to self service betting terminal and use the same playing account and earn the same loyalty points. The future undoubtedly lies in this convergence of brick and mortar and online world and a good shared wallet solution is advantage for both online and traditional land based operators.
Aleš Gornjec, General Manager at Comtrade Gaming - The most important elements of a single wal- let solution are:
l Central loyalty & bonusing, where all game play on any channel or product contributes loyalty points and
l Casinos can increase coin-in by reducing the time spent away from a game while players visit an ATM or redeem vouchers
l Offers convenience by eliminating the need for players to carry cash or visit an ATM to load funds onto a machine. Players will appreciate that they don’t have to carry anything other than their mobile device in addition to their player card, and that they can avoid the high ATM fees found in many casinos.
l Only possible machine modification is inexpensive piece of hardware
l Mobile Credits appeals to the younger generation of players who don’t carry cash and are used to doing everything on their mobile devices, including trans- ferring funds and paying for purchases.
triggers potential promotions;
l Analytics, on the basis of which you can track players and make promotions and migrations of most valu- able players;
l Multichannel CRM, operators have to communicate with players in a personalized way either via email campaigns, printed adverts, in-game messages or chat via online portal.
Where regulative restrictions allow land-based/online operators to use this solution, this is most certainly the right product.
Luke Davis, Marketing Director, Playtech - The ability to have a single view of all your customers is priceless. Operators with the single-wallet functionality are now able to view a player’s full life-cycle, rather than define them through the channel they have pre- dominantly wished to use, as has been the case.
Being seen to offer choice to your players is an essential 5 7
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