G3-247 Report SINGLE WALLET GAMING
concept that meets many of their previous demands. With the extra benefits the system offers, such as addi- tional player privacy, we are seeing these players set the pace in terms of early adoption. However, the future success sits with those players who are currently com- mitted to mainly one channel, as over time they become more aware of the benefits that specifically suit them.
For example, the ability to place a bet online and collect winnings instantly in cash from a land-based environ- ment, means players can counter previous concerns, such as waiting 3-5 days for their funds to clear. This was one of the main topics of concern for UK bookmak- er Coral, who recently launched their ‘Coral Connect’ multi-channel solution. Utilising Playtech’s single-wal- let functionality, Coral have been able to offer their players instant cash access to their online accounts. This allows their customers not only the ability to withdraw winnings within seconds, but also for cash deposits that can be used at home or on the go too.
By creating a cash centric environment, a new breed of customers will become available to operators and by doing so, create a reality out of what was once a dream
“Single wallet is very handy for players who want to play cross
channel with the same operator. Player segments that only gamble online wouldn’t find it
useful, but it could interest retail players who perhaps haven’t tried a new phone app before.” for both the online and offline gaming worlds.
Jan Volhejn, IT consultant, Synot - It has become a norm for gambling operators to offer wide range of prod- ucts, from casino games and poker to sports betting to lotteries. Players, especially the young ones, expect sin- gle registration, single wallet solution and seamless user experience using these products across all channels, not only online and mobile, but also using VLTs, self service betting terminals, or at a counter in a betting shop.
ARE WE AT THE POINT WHEREBY CASH IS BEING TOTALLY REPLACED WITHIN THE LAND-BASED ENVIRONMENT?
Luke Davis, Marketing Director, Playtech - Whilst cash has always been a key element within land-based venues, the introduction of new casino management systems are of huge importance to the future of the industry. Tailored systems, such as Playtech’s Neon, which was recently implemented by MSC Cruises, allow for the management and reconciliation of all revenues, providing operators with sophisticated analytics func- tionality that enables them to audit and monitor all operations. By implementing such technology, operators can now chart player activity across their lifecycle, allowing them to facilitate the creation of targeted mar- keting messages and implement live promotions, avoid- ing any specific cash requirements.
Cash will become less prominent within the land-based environment over the course of time, as operators start to fine tune a thin line between their own digital bene- fits and those of their players.
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