G3-247 Report SINGLE WALLET GAMING
element too. As players become more savvy and demanding, the ability to meet their demands will ensure operators are seen as the innovator, with modern players most definitely picking up on that innovation.
As a complex system, there are a variety of elements to the single-wallet functionality that makes all or part of the concept the right product for multi-channel opera- tors. Ensuring it is then implemented in the most ideal way is the challenge however.
HOW DO YOU ENROL A PLAYER INTO THE SINGLE WALLET SOLUTION? WHAT'S THE BEST PRACTICE?
Luke Davis, Marketing Director, Playtech -
Clear positioning of the single-wallet solution will con- tribute to successful enrolment. Many of the previous boundaries that have prevented single-channel players from becoming multi-channel have now been removed.
For land-based only players, being able to play their favourite games online, or deposit cash and play at their own convenience, are big pulls. Ensuring the right angle
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is taken with these customers is key for enrolment. Positioning specific key messages for online-exclusive players will encourage enrolment too. Whilst synced content will also gather their interest, the ability to col- lect winnings in cash is the big demand they have been crying out for.
Whilst there are no explicit best practice guidelines, operators need to ensure they tailor communications to shout about the specific player benefits that will ulti- mately encourage enrolment.
Aleš Gornjec, General Manager at Comtrade Gaming - The most important step, which is quite often forgotten, is to educate players through every marketing channel what the single wallet solution is bringing to them.
Jan Volhejn, IT consultant, Synot - We offer very simple registration to the traditional land based VLT players used to the cash in cash out type of play. They provide no personal data, only their mobile number, and get a loyalty card. Using the card they can play for cash as usual and they can transfer money between the VLT credit and the shared wallet. Based on their play they
Proper single wallet solution provides seamless experience to the players. They can go from VLT to mobile to web
to self service betting terminal and use the same playing account and earn the same loyalty points. The future undoubtedly lies in this convergence of brick and mortar and online world and a good shared wallet solution is advantage for both online and traditional land based operators. Jan Volhejn, IT consultant, Synot
collect loyalty points which can be converted to play credit.
If they want to play online or on mobile, they upgrade their simple registration to the standard one with all the usual information required and verified. The data show that vast majority of players do upgrade their registration and use it for sports betting or other products.
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