G3-247 Report SINGLE WALLET GAMING
BALLY TECHNOLOGIES - MOBILE CREDITS The Mobile Credits application from Bally Technologies
revolutionizes slot play by enabling players to fund their gaming directly from their mobile device. This ground- breaking technology removes the need for players to visit an ATM or carry vouchers around on the casino floor—possibly even eliminating the need for cash on hand at all.
Mobile Credits is the industry’s first technology that allows players to load credits onto their game from a mobile phone or tablet. This cutting-edge product empowers players to manage their funds through a sim- ple and easy-to-use mobile application designed to work on any tablet or phone, including Android and iOS.
As the next generation of funds management, Mobile Credits provides many benefits to operators. This simple solution will increase coin-in by reducing the time spent away from a slot machine while players visit an ATM or redeem vouchers. Guests will appreciate that they only have to carry their mobile device in addition to their player card, and that they can avoid the high ATM fees found in many casinos. Mobile Credits enables operators to transition from a cash to cash-less gaming environment, modernizing the slot floor much like the ticket-in, ticket out (TITO) technology that replaced coin hoppers with printed vouchers.
Mobile Credits works on any Bally gaming machine and requires minimal or no retrofits to the machine, and NO changes to the player club card. Additionally, as mobile and online gaming grows, players can utilize Mobile Credits to manage their funds across all channels – land-based casino, mobile, and online.
Mobile Credits keeps up with the increasing popularity of mobile functionality used in banking and consumer markets. Experts estimate that 45 million people and growing use mobile banking to check balances, deposit checks, transfer funds, and pay bills—all from the con-
Luke Alvarez, CEO, Inspired Gaming Group - “Players do migrate between land-based and online – we’ve proven this through successful multi-channel launches where we’ve seen increased performance for these games versus retail only or online only games. And we are starting to identify some of those cross channel players more clearly from single wallet schemes.”
Luke Davis, Marketing Director, Playtech - Current migration is certainly evident, with clear indications that savvy players are soaking up the individual bene- fits from both the online and land-based environments.
However, the core of current migration stems from player convenience rather than access, a matter that will develop as operators implement single-wallet solu- tions and their players begin to understand the benefits that specifically suit them and their needs.
Jan Volhejn, IT consultant, Synot - While we are witnessing transfer of players from brick-and-mortar environment to the online world, there is about a third
5 6
venience of their mobile device. Meanwhile, more and more people are using mobile apps to pay for their pur- chases at stores such as Starbucks. Mobile Credits takes advantage of this global adoption of mobile payments by enabling players to manage their funds “on the go” from a smart phone or tablet, much like they would their own banking accounts.
Patrons already familiar with mobile banking and mobile payments will be excited to use this new tech- nology to transfer funds from a banking account to a slot machine before and during their gaming session.
After downloading the application from an app store – or eventually from the casino’s mobile concierge app – players configure the app to link to a banking or credit card account. They can choose up to four secure authentication methods to ensure that no one else can
The same wallet will never be enough to convince an online- exclusive player to play also in a
land-based location. This can be achieved with a special kind of promotion like awarding
bonuses that can be redeemed in casino.
of players betting in both environments, and this frac- tion does not change much. Some of them are people who don’t trust internet and mobile payment services and use self service betting terminals or betting shop counter to top up their betting account with cash.
ARE ONLINE-EXCLUSIVE PLAYERS MORE LIKELY TO PLAY IN A LAND-BASED LOCA- TION IF THEY CAN USE THE SAME WALLET -
access the funds from their mobile device: four-digit personal identification number (PIN), security question, image recognition, or voice recognition.
This solution offers flexibility to operators. Some casi- nos may choose to require a player club card to use this technology. In that case, no modifications to the machine are necessary and the player’s existing club card can be used with no additional chip required. Before or after inserting their card, players launch the app and log in, then select how much money they want to transfer to the game. The money is instantly trans- ferred to the credit meter. If they have a remaining bal- ance at the end of their gaming session, the money would go back into the player’s Mobile Credits when they cash out.
Other operators may prefer the card-less solution so
OR WILL IT BE CROSS-PROMOTIONS USING THE SINGLE-WALLET THAT DRIVES MULTI- ENVIRONMENT PLAY?
Aleš Gornjec, General Manager at Comtrade Gaming - The same wallet will never be enough to con- vince an online-exclusive player to play also in a land- based location. This can be achieved with a special kind of promotion like awarding bonuses that can be redeemed in casino.
Luke Alvarez, CEO, Inspired Gaming Group - “Typically if you’re an online only player then there isn’t much that’s going to change your behaviour to go to a venue. You might be a lapsed retail player, on bingo for example, and then visit a certain venue again because of a cross channel promotion.”
Jan Volhejn, IT consultant, Synot - Again, conditions much differ among countries. Good single wallet solution has advantages for both online and land based players. The main driver is shared loyalty solution and availabili- ty of both cash and cashless payment methods.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84