NEWS YOU CAN USE — OPERATOR NEWS
Acacia Africa starts charge to help protect endangered rhinos
Juliet Dennis
Acacia Africa is urging travel agents to back its anti-poaching campaign to inspire more holidaymakers to go to Africa. The operator, which specialises
in overland trips in eastern and southern Africa, will launch the three-month campaign on September 22 – World Rhino Day. Acacia will highlight the plight of rhinos endangered by poachers, using the #SaveInongwe hashtag on Twitter and Facebook. Inongwe is the name of a rhino at Zambia’s Mosi-oa-Tunya National Park, which has been successful in tackling poaching. Inongwe will be used as the “face” of the campaign. Acacia’s sales and marketing
director, Arno Delport, said: “We want agents to get involved by sharing our tweets and messages on Facebook and Twitter to raise awareness of the problem and show the success stories. “We want to send out a message to inspire people to come to Africa. We hope to generate interest in Africa not just through agents we deal with, but worldwide. It is not just a way to
We want agents to get involved by sharing tweets and messages to raise awareness of problem of poaching
boost bookings, but to increase awareness of Africa.” Next month, the operator will launch a “bad-hair day challenge” to encourage supporters to tweet selfies of bad-hair days, nominate others to do the same and donate to Save The Rhino International. “Hair contains keratin, which is what rhino horns are made of,” added Delport. As part of the campaign, the
operator is renaming one of its 20 trucks as Inongwe. It will operate a 41-day Cape Town to Kenya trip and a 19-day Desert Tracker tour. The Desert Tracker, which starts in Cape Town and ends in Livingstone, Zambia, starts at £850, plus a local payment from £463. The price includes transport, accommodation, most meals, a driver and tour leader.
acacia-africa.com
18 September 2014 —
travelweekly.co.uk • 19
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