video for learning
Video drama M
y mission is to improve the quality of video for learning. It’s in everyone’s interest. And the best way to make it happen is to have informed buyers. Making better video isn’t about the money, it’s about understanding the medium. Commissioning
a video production can be a nerve-wracking experience. How do you get the best value? How do you get your supplier to give you their best work? Over three months and three issues of e.learning age we will be publishing a series of articles to show you how to get the most from your video budget and to make your video drama come to life and hit home. Each of the three articles will be centred on short videos – exemplars of the techniques we will be discussing – to illustrate where your money goes and how to get the best from your investment.
How to spend your money
If you’re thinking of producing video drama with a learning objective, what’s the best way to use your budget? Your order or priority for investment should be: 1. script 2. actors 3. director 4. production values.
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Tom Hickmore explains how to create drama that changes behaviours
If the script is good you don’t have to make the video look flashy. A good story will hold attention if you film it on a phone and play it through a black and white telly
I’ll deal with each one in turn and explain why you need it, how it will make your drama work better and why it can save you money.
Script – invest in thinking Invest in script because in any human endeavour it pays to invest in thinking before you begin. Script because people think it’s easy and it isn’t. And script because if the script is good you don’t have to make the video look flashy. A good story will hold attention if you film it on a phone and play it through a black and white telly.
A scriptwriter, working with a director can also shape an idea to fit your budget.
How can we tell this story most economically? How can we represent a cross- section using just a few actors? Clear thinking saves your money.
e.learning age september 2014
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