NEWS YOU CAN USE — DESTINATION NEWS
DESTINATION NEWS YOU CAN USE
Bath campaign aims to attract more Chinese visitors Juliet Dennis
Tourism officials in Bath have launched a marketing campaign to make the city the most China-friendly visitor destination in England. The Bath Welcomes China
campaign follows recent measures by the government to make it easier for Chinese visitors to secure UK visas.
The city is launching a
Mandarin website and social media campaign, and hosting briefings to understand market trends, culture and etiquette as well as producing promotional
Bath Welcomes China campaign launches
organisation Bath Tourism Plus is calling on tourism businesses to encourage more Chinese tourists to include Bath in their UK holidays. Chief executive Nick Brooks-
materials written in Mandarin. Bath’s tourism marketing
campaigns in the spring and summer of 2013 generated an extra £15.8 million in tourism spend and created 293 local jobs. Last year’s campaigns were part
Sykes said: “Tourism is of vital importance to the economic good health of Bath and the surrounding area. “This new campaign will help
further grow the industry’s current £375 million visitor economy.”
visitbath.co.uk
of VisitEngland’s Growing Tourism Locally project funded by the Regional Growth Fund. Destination marketing
Canadian Tourism Commission launches training webinars
The Canada Tourism Commission (CTC) has introduced monthly webinars to help agents learn more about products available. Adam Hanmer, CTC travel trade manager, said agents were key to helping increase visitor numbers, saying: “We introduced webinars to help keep all the product knowledge fresh in agents’ minds.” The CTC is giving away 10 £25 Amazon vouchers to agents who complete the Canada Specialist training before September 30. Canada attracted 663,000 visitors from the UK last year.
csp-uk.canada.travel
22 •
travelweekly.co.uk — 21 August 2014
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