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first-time cruisers who aren’t sure which product will suit them best, and that’s when you come sailing in. Your knowledge and being able


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to answer common questions about price and on board experiences is key to tapping into the new-to- cruise market. This is the second Cool Cruises magazine and the only list of the world’s best cruise lines as voted for by the UK trade. We asked for your feedback on which cruise lines offered the best entertainment, value, food and drink, luxury and more. If you’re not selling cruise


day in, day out, it can be difficult to separate one cruise line from another, and that’s where we come in. Share Cool Cruises – and your newly acquired knowledge – with your customers to ensure you’re matching them with their perfect cool cruise.


Hollie-Rae Merrick, editor, Cool Cruises


4 | Travel Weekly Cool Cruises | 2014 20


ruise line bosses often come out with the phrase “there’s a cruise line for everyone”. But it isn’t as simple as that for


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